Brand Tone

Elegant, Empowering, Creative, and Passionate

Brand Values

• •Self-Expression & Individuality
• •Creativity & Freedom
• •Quality & Excellence
• •Empowerment & Confidence
• •Integrity & Transparency
• •Community & Connection

Best Practices

• •Clearly define adjectives that describe your brand's tone (e.g., "Elegant," "Empowering," "Creative," "Sincere") and provide "do's and don'ts" for language, sentence structure, and vocabulary.
• •Focus copy on the customer, how the jewelry makes *them* feel, and how it helps *them* express their individuality and confidence.
• •Share the inspiration behind collections or individual pieces, linking them back to the core values of freedom, creativity, and self-expression. Leverage the "About Us" page as an example of storytelling.
• •Maintain consistency across all channels, including product descriptions, Instagram captions, email newsletters, and customer service interactions.
• •Emphasize 'You' and Empowerment

Social Perception

A sophisticated brand known for quality craftsmanship, ethical practices, and fostering a community of individuals passionate about self-expression and artistic craftsmanship.

Copy Examples

• •Find the jewel that tells your story.
• •Welcome to the Free Rein community.
• •Elevate your style with jewelry that truly understands you.
• •Express yourself boldly, confidently, and without restraint.
• •Discover timeless and elegant designs that empower individuals to express their unique style and personality.