Brand Tone

Empowering, Friendly, Conscious, Stylish, Playful

Brand Values

• •Self-Expression & Authenticity
• •Comfort & Quality
• •Sustainability & Environmental Responsibility
• •Style & Modernity
• •Empowerment

Best Practices

• •Maintain a Personal and Relatable Founder's Voice (Where Appropriate): Continue the approachable style in direct communications like newsletters or social media posts from the founder, Celeste Brown, to reinforce the brand's personal touch and origin story.
• •Emphasize Natural and Comfortable Fabrics: Highlight the use of materials like denim, suede, and cotton in product descriptions and marketing materials to appeal to customers seeking comfort and quality.
• •Showcase Sustainability Efforts: Clearly communicate the brand's commitment to environmental responsibility and progress toward the goal of 100% Earth Sustaining.
• •Leverage Empowering Messaging: Craft copy that encourages women to embrace their unique style and feel confident in Les Bee Good apparel.
• •Incorporate Playful Puns Sparingly: Use bee-related puns judiciously to add a touch of lightheartedness without overshadowing the brand's core values.

Social Perception

A brand that empowers women through stylish, comfortable, and sustainable apparel, while fostering a sense of community and self-expression.

Copy Examples

• •"Feel like yourself by Vibing High with more natural fabrics."
• •"Les Bee Good - to ourselves & Mother Earth."
• •"Hey Ladies!"
• •From its roomy interior to its ultra-soft leathery touch, it's the perfect accessory to show off your bold style.
• •practicing sustainability, Beeing more environmentally friendly to Mother Earth