Brand Tone

Sophisticated & Artisanal, Indulgent & Luxurious, Conscious & Caring, Playful & Creative (for bath bombs)

Brand Values

• •Quality Craftsmanship
• •Natural and Ethical Ingredients
• •Customer Well-being
• •Sensory Experience & Indulgence
• •Transparency

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., sophisticated, warm, witty, conscious), including do's and don'ts for language, specific vocabulary to use or avoid, and the overall feeling you want to evoke.
• •Prioritize "Artisanal Luxury" and "Conscious Indulgence": Always weave in language that highlights the hand-crafted quality, the luxurious nature of the scents and experience, alongside the ethical, natural, and skin-friendly aspects of the ingredients and production.
• •Emphasize Sensory Details: Use vivid, evocative language to describe scents, textures, and the ambiance the products create. Appeal to the customer's imagination and desire for a luxurious, comforting experience.
• •Maintain Consistency Across All Platforms: Ensure that the tone used on your website (product descriptions, About Us page, FAQs) is mirrored in your social media captions, email newsletters, and any advertising copy.
• •Tell Your Story Authentically: Incorporate the "why" behind Bomb Vivant – the passion for quality ingredients, the London craftsmanship, and the desire to create products that are both indulgent and kind to skin and planet. This builds connection and reinforces brand values.

Social Perception

High-quality, artisanal, and ethical provider of luxury home fragrance and bath products. Customers perceive the products positively, highlighting their aesthetic appeal and scent. The name "Bomb Vivant" itself implies a brand associated with pleasure, luxury, and enjoying life's finer things. The ".ldn" association anchors it to a sophisticated, metropolitan image.

Copy Examples

• •Instagram Post (Candle): "Unveil the evening with our 'Dark Romance' candle. Hand-poured in London using only the finest soy wax and ethically sourced botanicals. Let the rich, alluring scent transform your space into a sanctuary of luxurious calm. #BombVivant #LuxuryCandles #HandmadeInLondon #EcoChic #SensoryExperience"
• •Facebook Ad (Bath Bomb): "Escape the everyday. Our handmade bath bombs are crafted with natural butters and skin-loving oils, ensuring a vibrant, fragrant, and utterly soothing experience. Gentle on skin, kind to the planet. Discover your perfect moment of bliss. #BombVivantBath #NaturalBathBombs #ArtisanalLuxury #VeganBeauty #TreatYourself"
• •Product Description (Website - Candle): "Experience the heart of London's artisanal luxury with the 'Mythology Collection.' Each candle is meticulously hand-poured, blending sustainable soy wax with an exclusive elixir of pure essential oils. Designed not just to illuminate, but to transport. Vegan, cruelty-free, and consciously crafted for the discerning individual."
• •Email Marketing (New Collection): "Hello [Customer Name], at Bomb Vivant, we believe in everyday indulgence. Introducing our new Apothecary line – a curated selection of home fragrances designed to soothe the soul and awaken the senses. Crafted with passion in London, using only natural, sustainable ingredients. Explore the collection and find your new signature scent."
• •Pinterest Pin Description (Lifestyle): "Curate a life of beautiful moments. ✨ Our Bomb Vivant candles and bath treats are more than products; they're an invitation to pause, indulge, and rejuvenate. Handmade with love and natural ingredients in London. #BombVivantLondon #HyggeHome #SelfCareRituals #EthicalLuxury #HandmadeHour"