Brand Tone

Affordable Luxury, Helpful, Enthusiastic, Reassuring, Modern, and Stylish

Brand Values

• •Quality
• •Customer Satisfaction
• •Accessibility
• •Elegance and Style for All
• •Affordability

Best Practices

• •Avoid language that makes the products sound 'cheap' in a negative way; instead, focus on 'value,' 'smart shopping,' and 'factory prices.'
• •Be Clear and Direct: Especially when mentioning prices, delivery, and product features (e.g., 'microwave & dishwasher safe').
• •Use Enthusiastic and Positive Language: Words like 'stunning,' 'beautiful,' 'premium,' 'luxury,' 'discover,' and 'elevate' can convey the desired aesthetic and experience, especially in social media and product descriptions.
• •Maintain a Helpful and Approachable Voice: In FAQs, contact information, and customer service interactions, ensure the tone is friendly, supportive, and ready to assist, reinforcing the 'Arabic Support Friendly help in your language' promise.
• •Ensure consistent use of keywords related to affordable luxury and quality porcelain.

Social Perception

A go-to brand for affordable kitchenware and tableware in the UAE, suitable for everyday use, new home setups, or even restaurant supplies. Trusted for online shopping with a positive perception regarding value for money and an engaged community on TikTok.

Copy Examples

• •Explore our latest arrivals today!
• •Enjoy quick 24-48h UAE delivery and customer support that's always happy to help.
• •Diqqawi: Premium porcelain dinnerware at factory prices. Elevate your dining experience without breaking the bank.
• •100% Brand new, top-quality craftsmanship. Discover stylish and durable dinnerware.
• •Helping you create memorable dining experiences without breaking the bank.