Brand Tone

Empowering, Inspiring, Sophisticated yet Accessible, Professional but Modern/Fun, Helpful and Customer-Oriented.

Brand Values

• •Confidence & Empowerment
• •Style & Success
• •Quality & Comfort
• •Versatility
• •Customer Satisfaction

Best Practices

• •Focus on how the clothing helps the customer achieve her goals and feel good.
• •Balance Professionalism with Modernity: While catering to business attire, inject a sense of modern style and 'fun' as stated in the mission.
• •Be Benefit-Driven: Highlight not just the features (e.g., fabric, design) but the benefits for the wearer (e.g., 'all-day comfort,' 'versatile for any occasion,' 'feel confident').
• •Engage and Listen to Your Audience: Monitor comments and messages on social media to understand how customers perceive the brand and adapt communication to resonate with them, speaking their language while maintaining the core brand voice.
• •Maintain a consistent brand voice across all platforms, from website copy to social media posts.

Social Perception

The brand aims to be perceived as empowering women in their professional and personal lives by providing stylish, comfortable, and versatile clothing. While building trust and brand recognition, being cautious of other similarly named brands.

Copy Examples

• •Feel empowered, look incredible.
• •Dress for success with our Deluxe Collection.
• •Shop now and get 20% off your first order!
• •Elevate your office style with pieces designed for all-day comfort and versatile wear.
• •Discover clothing that makes business attire fun and inspiring.