Brand Tone

Aspirational yet accessible, inspiring, and friendly.

Brand Values

• •Uniqueness & Artistic Approach: Unpredictable, unique, and handmade finds for your home.
• •Quality: Providing high quality decoration products. Fine Detailing on Products.
• •Customer Delight & Personal Expression: Our mission at TheDecorshed has always been to amaze and delight you. TheDecorsher is here to help you select the kind of decor that depicts your style, and your art.
• •Affordability: Providing high quality decoration products at very affordable prices.
• •Supporting Artisans: Support Indian Artists.
• •Inspiration: Helping customers create a home you love.

Best Practices

• •Emphasize Uniqueness and Artistry: Consistently use words like "unique," "handmade," "artistic," "curated," "exquisite," and "handcrafted" to highlight the special nature of the products. Connect decor to personal expression and art.
• •Maintain a Friendly and Inspiring Voice: Address the customer warmly (e.g., "your home," "your style"). Use language that evokes positive emotions like "delight," "amaze," "inspire," "love," and "happy." Encourage customers to envision their ideal space.
• •Clearly Communicate Quality and Value: While highlighting affordability, also stress the "high quality" and "fine detailing" of the products. This balances the idea of accessible luxury.
• •Incorporate Storytelling (Where Possible): Briefly mention the support for Indian artists or the inspiration behind a collection. This adds depth and connects with customers on an emotional level, reinforcing brand values.
• •Use Clear Calls to Action with a Positive Spin: Encourage engagement and purchase with phrases like "Discover your next treasure," "Bring art home," "Shop the inspiration," rather than just "Buy now." Make the shopping experience sound enjoyable and fulfilling.

Social Perception

Customers who have left reviews on the brand's website or favorable reviews on IndiaMART perceive The Decor Shed as a source of unique, good-quality, and aesthetically pleasing decor items. They appreciate the product designs and packaging.

Copy Examples

• •Let your style bloom! ✨ Our unique, handmade planters are more than just pots; they're conversation starters, lovingly crafted to bring an artistic touch to your green haven. Find the piece that speaks to your soul. #TheDecorShed #HandmadeHome #ArtisticDecor #PlantLove #InspiringSpaces
• •Tired of blank walls? So are we! 😉 Discover The Decor Shed's new collection of stunning wall art – designed to inspire and transform your home into a masterpiece. High quality, unique designs, at prices that will make you smile. Shop now and express your art! [Link]
• •Welcome to Your Home's Happy Place! At The Decor Shed, we curate unique, handcrafted decor that tells your story. Explore our collections and find treasures that delight and inspire. ✨
• •More Than Just Decor: Each piece you bring home from The Decor Shed not only beautifies your space but also supports talented Indian artists. Discover unique, handmade items crafted with passion and precision. Feel good about the art you live with. #SupportArtisans #TheDecorShedDifference
• •Invite tranquility and artistic flair into your home with this exquisite [Product Name]. Carefully handcrafted and detailed, it’s designed to be a unique focal point that reflects your personal style and brings a sense of peace to your surroundings. A truly special find for a home like no other.