Brand Tone

Authentic & Passionate, Community-Oriented & Local, Adventurous & Nature-Inspired, Friendly & Approachable, Craft-Focused & Quality-Conscious

Brand Values

• •Quality & Freshness
• •Community
• •Nature & Conservation
• •Authenticity & Passion
• •Adventure & Exploration

Best Practices

• •Always Circle Back to Your "Why": Remind yourselves of your origin story – the cabin, the love for coffee, the Ottawa Valley, and the outdoors. Let this passion infuse your language.
• •Embrace "Local" Loud and Proud: Continuously weave in references to the Ottawa Valley, local landmarks (like Algonquin Park), and your commitment to the community. This reinforces authenticity and connection.
• •Speak the Language of Adventure: Use words and imagery that evoke exploration, nature, and the outdoors. Connect your coffee to experiences rather than just a beverage.
• •Maintain a Friendly, Personal Voice: Write as if you're talking to a friend or a fellow community member. Use "we" and share your personal connection (Brad & Kayla) to make the brand more relatable.
• •Highlight Freshness and Craftsmanship: Consistently mention "freshly roasted," "small-batch," "roasted to order," and "crafted" to emphasize the quality and care that goes into your products.

Social Perception

A provider of high-quality, fresh, artisanal coffee. A brand that cares about its local community and environmental conservation. Authentic and run by passionate individuals. A company that embodies an outdoor, adventurous lifestyle.

Copy Examples

• •Instagram Post (Image: Mug of OV Roast House coffee by a campfire): Fuel your next adventure with the taste of the Ottawa Valley. Our Algonquin Campfire blend is roasted fresh, right here at home, bringing the spirit of the wild to your morning cup. What trail are you conquering this weekend? #OVRoastHouse #AdventureFuel #FreshlyRoasted #OttawaValley
• •Facebook Ad (Targeting local Ottawa Valley residents): More than just coffee, it's our connection to this beautiful land we call home. Every bag of OV Roast House coffee supports local wildlife and nature preservation in the Ottawa Valley. Taste the difference. Make a difference. Shop local. Link in bio. #OVRoastHouse #SupportLocalOV #CoffeeForACause #OttawaValleyProud
• •Product Description (For "Paddler's Portage - Medium Roast"): Navigate your day with Paddler's Portage. This smooth medium roast is crafted for those who embrace the journey. Freshly roasted in small batches in the heart of the Ottawa Valley, it’s the perfect companion for your daily explorations, whether on the water or charting a new course at home. #CraftedForExplorers #OVRoastHouse #MediumRoast
• •Email Newsletter Snippet: Hey [Customer Name], Brad & Kayla here! We've just pulled a fresh batch of our [New Coffee Blend Name] from the roaster, and the aroma here at The Roast House is incredible! Inspired by the crisp mornings along the [Local River/Trail], this blend is all about [Flavor Notes]. Be the first to try it and bring a taste of Ottawa Valley adventure to your mug. Plus, remember that every sip helps us give back to the wild places we love. #FreshlyRoasted #OttawaValleyCoffee #CommunityLove
• •TikTok Video Caption (Showcasing the roasting process): From bean to bag, it's a labor of love here at OV Roast House! ☕️🏔️ We craft and roast every batch right here in the Ottawa Valley, inspired by our stunning trails and rivers. Fresh. Local. Roasted to Order. This is your adventure in every sip! #OVRoastHouse #RoastedInTheValley #CoffeeLover #SmallBatchCoffee