Brand Tone

Authentic, Transparent, Natural, Gentle, and Effective

Brand Values

• •Natural & Pure
• •Effectiveness & Results
• •Ethical Practices
• •Customer-Centricity
• •Holistic Well-being

Best Practices

• •Emphasize natural ingredients and superfood benefits.
• •Highlight the absence of harsh chemicals and cruelty-free practices.
• •Focus on the effectiveness of the products for gentle skincare.
• •Incorporate subtle references to Indian identity when relevant.
• •Maintain an authentic and transparent tone, showcasing ethical sourcing and traceability.

Social Perception

Trusted for natural ingredients and effective for gentle skincare. Perceived as a brand that delivers results like hydration and reduced breakouts while being suitable for sensitive skin.

Copy Examples

• •Free from harsh chemicals, full of nature’s best.
• •India's 1st Superfood Skincare.
• •Nourishing Face Foam Cleanser for fresh, clean, and calm skin.
• •Face Serum For Acne And Dark Spots with natural ingredients.
• •Rejuvenating skincare with potent and purposeful results.