Brand Tone

Passionate & Evocative, Professional & Accomplished, Friendly & Approachable, Appreciative & Sentimental

Brand Values

• •Artistic Excellence & Craftsmanship
• •Connection to Place & Heritage
• •Customer Satisfaction
• •Sharing Art
• •Community Engagement (implied)

Best Practices

• •Lead with Passion and Place: Always tie the descriptions back to the inspiration – Scotland, Glasgow, nature, and the emotions these places evoke. Use evocative language that paints a picture.
• •Maintain Professionalism: Clearly state credentials (Glasgow School of Art, exhibitions) where appropriate to build credibility. Ensure all communications are well-written and error-free.
• •Showcase Quality: Emphasize the quality of original materials and the fidelity of prints. Use terms like "fine art print," "archival quality," "original oil painting."
• •Foster Connection: Use "you" and "your" to speak directly to the audience. Frame the art as something that brings joy, memories, or a piece of a beloved location into *their* lives.
• •Be Authentic and Approachable: While professional, maintain a warm and genuine voice, especially in social media interactions and customer service, reflecting the positive experiences customers have reported.

Social Perception

Highly Regarded Artist, Trusted Seller, Evoker of Memories, Gift-Worthy

Copy Examples

• •Website Hero Image Text: "Capture the Soul of Scotland. Vibrant paintings by Jenny Hunter, bringing cherished landscapes and cityscapes to your home. Explore original art and fine art prints."
• •Social Media Post (New Artwork): "Fresh off the easel! This new oil painting, 'Glasgow Twilight,' seeks to capture the magical glow of the city as evening descends. Each brushstroke is a memory, a feeling of this beloved place. Available now as an original and limited-edition print. Link in bio. #JennyHunterArts #ScottishArt #GlasgowArt #OilPainting #NewArtwork"
• •Product Description (Print): "Relive the serene beauty of the Scottish coast with this stunning fine art print of 'Island Harbour.' Printed on archival-quality paper to capture every vibrant hue and delicate detail of Jenny Hunter's original watercolour. A timeless piece to bring tranquility and a touch of Scotland to any space."
• •Email Newsletter Subject: "A Piece of Scotland, Delivered to Your Door | New Works by Jenny Hunter"
• •About the Artist' Snippet: "A graduate of the prestigious Glasgow School of Art, Jenny Hunter translates her deep love for Scotland's landscapes and urban heart into evocative paintings. With a passion for capturing light and atmosphere, Jenny's work invites you to experience the familiar in a new, artful way."