Brand Tone

Approachable and Friendly, Educational and Informative, Passionate and Sincere, Empathetic, Slightly Artisanal/Naturalist

Brand Values

• •Natural Ingredients
• •Effectiveness
• •Sustainability & Eco-consciousness
• •Cruelty-Free & Vegan
• •Transparency
• •Customer Well-being
• •Simplicity

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of Rudely's tone (approachable, educational, passionate, sincere, natural) with examples of "do's and don'ts" for all team members who create content. Include preferred terminology (e.g., "natural ingredients" vs. "chemicals," emphasis on "vegan" and "cruelty-free").
• •Prioritize Authenticity and Transparency: Always communicate openly about ingredients, processes (where appropriate), and the brand's values. Avoid overly technical jargon and speak from a place of genuine care for the customer and the planet.
• •Emphasize Education and Empowerment: Continue to create content that educates consumers about the benefits of natural hair care and empowers them to make informed choices. This reinforces the "informative" and "caring" aspects of the tone.
• •Maintain Consistent Visuals with Messaging: Ensure that the imagery used across all platforms aligns with the natural, clean, and slightly artisanal feel that complements the brand's tone and values. Visuals should echo the simplicity and purity of the products.
• •Engage with Empathy and Enthusiasm: When responding to comments, messages, and reviews, consistently use a friendly, helpful, and enthusiastic tone. Acknowledge concerns with empathy and celebrate positive feedback with genuine appreciation. This builds community and reinforces the approachable nature of the brand.

Social Perception

Positive, Trusted, Eco-Friendly Champion, Effective for Specific Concerns, Community-Oriented, Authentic

Copy Examples

• •Instagram Post (Product Focus - Solid Shampoo): Tired of plastic bottles and harsh chemicals? ✨ Our Rosemary & Mint Solid Shampoo is here to transform your hair care routine! Packed with nature's best to boost growth and refresh your scalp. Kind to your hair, kinder to our planet. 🌿 Who's ready for naturally beautiful hair? #RudelyNatural #SolidShampoo #SustainableBeauty #VeganHaircare #HealthyHairJourney
• •Facebook Ad (Problem/Solution - Hair Loss): Losing more hair than you'd like? You're not alone, and we're here to help! Our Anti-Hair Loss line, infused with powerful natural ingredients, is designed to strengthen your roots and promote healthy growth. Discover the gentle power of nature with Rudely. Learn more & find your solution: [Link to Website] #RudelyCares #NaturalHairSolutions #StopHairLoss #VeganCosmetics #Chile
• •Product Description Snippet (Website - Conditioner): Unlock smoother, deeply nourished hair with our Argan & Karité Solid Conditioner. We believe in the power of pure ingredients – that's why this bar is brimming with moisturizing argan oil and rich shea butter, leaving your hair irresistibly soft and manageable, naturally. Free from silicones, full of love. 💚
• •Email Newsletter Subject Line (Educational/Promotional): 🌿 5 Natural Secrets to Radiant Hair + A Special Treat Inside! | Rudely *(Body Teaser: At Rudely, we believe beautiful hair starts with nature. This week, we're sharing five essential tips for unlocking your hair's natural radiance, plus a little something to help you on your journey...)*
• •Instagram Story (Interactive - Engaging Community): (Image: Split image, one side a common hair problem like 'frizz', other side a Rudely product that solves it) Text: Hair struggle? 🙋‍♀️ We've got a natural fix! What's your biggest hair challenge right now? DM us or comment below! 👇 Let's find your perfect Rudely match! #HairHelp #RudelyCommunity #NaturalRemedies