Brand Tone

Warm and Inviting, Natural and Serene, Ethical and Conscious, Appreciative and Passionate, Aspirational yet Accessible

Brand Values

• •Sustainability
• •Ethical Production & Artisan Support
• •Craftsmanship and Quality
• •Community and Social Impact
• •Natural Aesthetics
• •Transparency
• •Australian Owned, Global Connection

Best Practices

• •Embrace Storytelling: Weave the narrative of ethical sourcing, artisan partnerships, and the natural beauty of the materials into all communications. Let customers connect with the "why" behind the products.
• •Use Warm, Inclusive, and Appreciative Language: Address the audience directly and personally (e.g., "your home," "your sanctuary"). Express gratitude for customers, artisans, and nature.
• •Highlight Values Consistently: Regularly reinforce keywords and phrases related to sustainability, ethical production, craftsmanship, natural materials, and community impact in product descriptions, social media posts, and marketing materials.
• •Maintain Visual and Textual Harmony: Ensure the copy complements the natural, serene, and high-quality aesthetic of the product photography and website design. The language should feel as calm and authentic as the visuals.
• •Educate Gently: Inform customers about the benefits of sustainable materials, the importance of ethical production, and the uniqueness of handcrafted items without being preachy. Focus on the positive impact and inherent beauty.

Social Perception

A Provider of Beautiful, High-Quality Homewares, An Ethical and Sustainable Brand, Trustworthy and Authentic, Aligned with Natural and Bohemian Lifestyles, A "Social Enterprise", Customer-Focused

Copy Examples

• •Instagram Post (Image: Sunlit living room with a Kayu rattan chair): Bask in the warmth of natural design. ✨ Our handcrafted rattan pieces don't just furnish your home, they bring a story of sustainable sourcing and artisan skill into your sanctuary. Create your calm, consciously. #KayuAndCo #HandcraftedHome #SustainableLiving #EthicalDesign #BohoHome
• •Facebook Ad (Carousel of different homeware items): From our hands to your home. ❤️ Discover unique, ethically made homewares that tell a tale of tradition and respect for the earth. Designed in Australia, lovingly handcrafted by Indonesian artisans. Shop the collection and enjoy free shipping! #KayuHome #ArtisanMade #EthicalHomewares #SupportSmall #NaturalMaterials
• •Product Description (for a wooden serving bowl): Serve your meals with a touch of nature's grace. This beautiful bowl, carved from sustainably harvested wood by our partner artisans in Indonesia, brings warmth and unique character to your table. Each piece is a testament to slow craftsmanship and our commitment to a kinder world. Food-safe and made to last. #MindfulLiving #KayuKitchen #SustainablySourced #HandcraftedGoodness
• •Email Newsletter Snippet (Subject: Bringing Stories Home): Hi [Customer Name], At Kayu & Co., we believe every piece in your home should have a soul. That's why we partner directly with talented artisans, ensuring every handcrafted item not only brightens your space but also supports a community and honours traditional skills. Explore our new arrivals and feel the difference true craftsmanship makes. [Link to New Arrivals] #KayuCommunity #EthicallyCrafted #StoriesInWood
• •TikTok Video Concept (Voiceover - warm, friendly): (Video shows quick cuts: hands weaving rattan, close-up of wood grain, a finished product in a home, smiling artisan if possible/appropriate) Ever wonder where your beautiful homewares come from? 🤔 Ours are made with love by incredible artisans in Indonesia! ❤️ We choose sustainable materials and fair partnerships to bring you pieces that are kind to the Earth and the hands that make them. ✨ #KayuAndCo #BehindTheDesign #EthicalBrand #SustainableStyle #Handmade