Brand Tone

Authentic, Elegant, Quality-Conscious, Artisanal, Exclusive

Brand Values

• •Craftsmanship: Dedication to traditional Italian artisanal methods and handmade quality.
• •Quality: Use of high-grade genuine leather and durable materials.
• •Heritage: Continuing a family business established in 1960.
• •Exclusivity & Originality: Offering unique, made-to-order products.
• •Customer Satisfaction: Aiming to best satisfy clientele with a high quality-to-price ratio.
• •Timeless Style: Creating products with enduring elegance and functionality.

Best Practices

• •Emphasize Heritage and Craftsmanship: Consistently weave in the story of Italian tradition, artisanal methods, and the "Made in Italy" distinction. Use phrases like "handcrafted," "artisanal," "genuine Italian leather," and "family tradition."
• •Focus on Quality and Durability: Highlight the superior materials and meticulous construction that lead to lasting products. Words like "uncompromising quality," "finest materials," "built to last," and "timeless investment" will reinforce this.
• •Evoke Elegance and Timeless Style: Use sophisticated and evocative language. Describe products not just by their features but by the feeling they inspire – "effortless elegance," "classic sophistication," "style that transcends trends."
• •Highlight Exclusivity and Uniqueness: Remind customers that many pieces are made to order, offering a unique product not widely available. Use terms like "made for you," "exclusive design," and "your unique piece."
• •Maintain Authenticity and Transparency: Be genuine in your descriptions. If a product is handmade, describe the care that goes into it. Share the passion behind the brand as expressed on their "Chi Siamo" page. Avoid overly trendy slang or jargon that doesn't align with the established tone of classic elegance.

Social Perception

Direct Customers: Likely perceive the brand as a source of high-quality, authentic Italian leather goods, valuing the craftsmanship and "Made in Italy" aspect. Wider Public: Awareness of "Original Milly" (the Italian leather brand) among the general public internationally seems low, as it's easily overshadowed in search results by the larger American fashion brand "MILLY."

Copy Examples

• •Original Milly: Italian Leather Craftsmanship, Worn Uniquely by You. Body: Indulge in the legacy of true Italian artistry. Each Original Milly bag and accessory is handcrafted from the finest genuine leather, a testament to timeless elegance and uncompromising quality. Experience a piece made just for you.
• •Social Media Post: The scent of real leather, the touch of artisanal skill. Our family has been crafting exceptional leather goods since 1960, bringing passion and heritage to every stitch. Discover the enduring beauty of Original Milly. #OriginalMilly #MadeInItaly #VeraPelle #ArtisanalLeather #TimelessElegance
• •Product Description Snippet: More than just a bag, it's a statement of heritage. Crafted from meticulously selected Italian leather and made to order, this [Product Name] embodies the Original Milly promise: unique design, lasting quality, and the soul of Italian craftsmanship.
• •About Us Excerpt (for social media): We are Original Milly – where passion for Italian artisan excellence meets timeless style. Our commitment? Quality without compromise, creating leather treasures that are as unique and durable as they are beautiful.
• •Email Subject Line: An Exclusive Offer: Experience True Italian Leather Craftsmanship. Body Teaser: Dear [Customer Name], step into a world of authentic Italian luxury. For a limited time, discover the unparalleled quality of Original Milly's handcrafted leather goods...