Brand Tone

Elegant & Sophisticated, Professional & Quality-Conscious, Design-Oriented & Modern, Understated & Confident

Brand Values

• •Quality Craftsmanship
• •Design Excellence & Innovation
• •Attention to Detail
• •Elegance & Style
• •Customer Vision Enablement

Best Practices

• •Develop a Brand Voice Guide: Create a document that clearly outlines the brand's tone (elegant, sophisticated, professional), key messaging points (Made in Italy, quality, design), preferred terminology (e.g., "artisanal," "bespoke," "crafted" vs. "made," "custom," "produced"), and words to avoid. This ensures everyone writing for the brand is aligned.
• •Focus on "Show, Don't Just Tell": Instead of simply stating "our handles are high quality," describe the materials, the design process, or the tactile experience that conveys quality. Use evocative language that appeals to the senses and aspirations of a design-conscious audience.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy perfectly complements the visual aesthetic of the product photography and website design. If the visuals are minimalist and elegant, the copy should be equally refined and uncluttered.
• •Know Your Audience: Tailor the language to resonate with architects, interior designers, and discerning homeowners who appreciate quality, design, and Italian craftsmanship. Use industry-relevant terms where appropriate but always maintain clarity and sophistication.
• •Review and Refine Consistently: Regularly audit all brand communications (website copy, social media posts, brochures, emails) to ensure they adhere to the established tone. Language evolves, so periodic refinement of the voice guide and copy is beneficial.

Social Perception

Through their curated website and social media, Imhoff Handles projects an image of a high-quality, design-focused Italian brand. They are likely perceived by their followers and direct audience as a provider of premium, stylish hardware.

Copy Examples

• •Headline: The Art of Arrival: Discover Imhoff Handles. Body: More than a mere mechanism, a handle is the first touchpoint of a space, a subtle statement of intent. Imhoff’s Italian-designed handles offer an invitation to experience elegance, crafted with precision and an unwavering commitment to quality. Elevate your interiors, one detail at a time.
• •Headline: Imhoff: Where Italian Design Meets Flawless Function. Body: Each Imhoff handle is a testament to Italy's rich heritage of design and manufacturing. We blend timeless aesthetics with modern innovation to create pieces that not only open doors but also unlock the potential of your space. Feel the difference of authentic craftsmanship.
• •Headline: Sculpted for Your Space. Crafted in Italy. Body: Your vision for a distinctive interior deserves the finest details. Imhoff handles are meticulously designed and manufactured in Italy, offering a sophisticated touch that speaks volumes. Explore our collections and find the perfect complement to your architectural style.
• •Headline: Beyond the Surface: The Enduring Quality of Imhoff. Body: At Imhoff, we believe true elegance lies in enduring quality. Our handles are crafted from premium materials, ensuring lasting beauty and performance. Invest in details that define your space with sophistication and Italian excellence.
• •Headline: Imhoff Handles: Transforming Spaces, Inspiring Visions. Body: "Where your ideas take shape." We take this to heart, creating handles that are not just functional elements but key design features that bring character and life to your architectural visions. Experience the Imhoff commitment to style and bespoke quality.