Brand Tone

Trustworthy, Practical, and Value-Oriented. Approachable and Knowledgeable. Emerging Modern/Engaging (TikTok)

Brand Values

• •Quality Assurance
• •Value for Money
• •Sustainability/Circular Economy
• •Passion for Golf
• •Customer Focus

Best Practices

• •Prioritize Transparency: Always be upfront about the condition of used items. Use clear, honest language. This builds trust, which is paramount.
• •Speak the Golfer's Language: Use terminology that resonates with golfers, but keep it accessible. Show your knowledge and passion for the sport authentically.
• •Highlight Value and Quality: Continuously reinforce the benefits of buying used from your store – specifically the combination of accessing quality brands/equipment at a better price point.
• •Maintain a Friendly and Approachable Voice: Especially in customer interactions and social media, be helpful, responsive, and personable. Make customers feel comfortable asking questions.
• •Adapt to the Platform, but Keep Core Values Consistent: While TikTok copy will be shorter and more informal than a website product description, the underlying message of quality, value, and passion for golf should still subtly shine through.

Social Perception

Likely Positive among Target Audience. Niche Specialist. Trust-Dependent. Potentially Growing Awareness.

Copy Examples

• •Website Banner/Ad: Play Your Best Game for Less. Discover Top-Quality Used Golf Clubs at BrugteGolfkoeller.dk – Inspected, Approved, and Ready for the Fairway.
• •Facebook Post (New Arrival): Just in! A fantastic set of nearly new Titleist irons. Get premium performance without the premium price tag. Check them out on our site before they're gone! #BrugteGolfkøller #GolfDeals #UsedGolfClubs
• •Instagram Post (Product Showcase): Sun's out, clubs out! ☀️ This [Brand & Model Driver] is looking for a new bag. Excellent condition, explosive distance. DM us for details or find it online. Link in bio. #GolfGear #SecondHandGolf #PlaySmart
• •TikTok Video Idea (Quick Tip/Product): Video showing a quick tip on how to check the grip of a used club, followed by Find your perfect grip with our wide selection of pre-loved clubs! #GolfTips #UsedButGold #BrugteGolfkoeller
• •Email Newsletter Snippet: Upgrade Your Bag, Not Your Budget. At Brugte Golfkøller, we believe every golfer deserves quality equipment. That's why we hand-pick and verify every club, so you can swing with confidence. Explore this week's top picks!