Brand Tone

Authentic, Empowering, Stylish, Connected to Roots, Appreciative, Approachable & Passionate

Brand Values

• •Authenticity
• •Empowerment
• •Quality & Craftsmanship
• •Versatility & Comfort
• •Appreciation for Life & Nature
• •Mexican Heritage

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines Azul Cielito's tone (e.g., 'Authentic, Empowering, Stylishly Appreciative, Rooted'), including do's and don'ts, preferred vocabulary, and examples. This ensures anyone writing copy understands and can replicate the voice.
• •Always Emphasize 'Authenticity' and 'Empowerment': These are core values. Copy should make women feel understood, valued, and confident. Use words that inspire self-assurance and genuineness.
• •Weave in the 'VIDA' Philosophy: Subtly or overtly connect products to the appreciation of life, nature, and simple joys, as highlighted by the 'VIDA IS WHAT WE DO' tagline. This adds a unique, soulful layer to the brand.
• •Highlight Mexican Heritage with Pride and Modernity: When mentioning local materials like manta or inspirations like the Jaguar, frame them in a way that is both respectful of tradition and appealing to the contemporary woman. Avoid clichés and focus on quality and unique storytelling.
• •Maintain a Conversational and Passionate Approach: Especially on social media, write as if speaking to a friend. Share the passion behind the brand and its creations, making the communication feel personal and engaging. Adapt the level of formality slightly for different platforms (e.g., slightly more playful on TikTok, still professional but warm on the website).

Social Perception

A stylish Mexican fashion brand associated with empowerment and authenticity, offering unique and versatile pieces, valuing local materials and possibly artisanal connections.

Copy Examples

• •Headline: Azul Cielito: Wear Your Story. Body: Crafted for the woman who shines with her own light. Our latest collection blends timeless Mexican artistry with the contemporary style you live in. Feel confident, feel authentic, feel you. #AzulCielito #ModaConAlma
• •Headline: VIDA: More Than Fashion, It's a Feeling. Body: Embrace the simple joys, the serene moments, the beauty of now. Our 'VIDA' philosophy is woven into every thread, creating pieces that are as full of life as you are. Discover versatile comfort and style that empowers. #VidaAzulCielito #LiveAuthentically
• •Headline: The Art of Being You. Perfected by Azul Cielito. Body: From bustling city days to tranquil escapes, our unique garments are designed to move with you, reflecting your inner strength and effortless grace. Experience the blend of Mexican heritage and modern design. #EstiloAzulCielito #MujerContemporanea
• •Instagram Post Caption (with a picture of a new clothing set): Meet your new go-to for effortless chic! ✨ Our [Set Name] is all about that perfect mix of comfort and style, designed to make you feel amazing from sunrise to sunset. Because confidence is always in fashion. Tap to shop or visit azulcielito.com. #AzulCielitoStyle #MexicanFashion #NewCollection
• •Facebook Ad Copy: Tired of choosing between style and comfort? Azul Cielito brings you fashion that celebrates both. Founded by three women passionate about empowering you through unique, versatile designs. Discover pieces that speak to your authenticity. Shop now and enjoy free shipping on orders over $1,490 MXN. #AzulCielitoMX #FashionThatFeelsGood #HechoEnMexicoConAmor