Brand Tone

bold, confident, playful, and trendy

Brand Values

• •Confidence & Empowerment
• •Trend-Focused Fashion
• •Affordability & Accessibility
• •Bold Self-Expression

Best Practices

• •Embrace the "Baddie" Lexicon: Consistently use keywords your audience uses, such as "snatched," "vibe," "fire," "baddie," and "main character energy." This builds a relatable and authentic voice.
• •Focus on Feelings, Not Just Features: Instead of only saying "double-layered fabric," frame it as "our signature snatching fabric that gives you instant confidence." Sell the feeling of empowerment the clothes provide.
• •Use Questions and Direct Address: Engage the audience directly in captions and headlines. Phrases like "You ready?", "Hey girl," or asking questions in polls make the brand feel more like a friend giving fashion advice.
• •Keep it Short, Bold, and Scannable: Use short sentences, emojis, and line breaks to create copy that is easy to read on mobile. The tone is confident and direct, so the copy should be too.
• •Let the Visuals and Copy Work Together: Ensure the energy of the copy matches the energy of the photos and videos. If the model looks confident and powerful, the caption should amplify that feeling, creating a cohesive and impactful message.

Social Perception

The brand is perceived as a go-to source for trendy, "baddie" aesthetic clothing with a strong visual identity on social media. However, there are also concerns among consumers regarding operational reliability, particularly with order fulfillment and customer service.

Copy Examples

• •Stop the scroll. 🥵 Our new ‘Addicted DTY Jumpsuit’ just dropped and you’re not ready. Made with our signature snatching fabric that smooths everything out and hugs every curve. Who needs a filter when your outfit is this good? Tap to shop before it sells out... again. #BaddieEnergy #Snatched #Jumpsuit #OOTN
• •On-screen text: "POV: You found the perfect dress for your villain era." Caption: Our Onyx Glam Mini Dress is your new secret weapon. 😉 Confidence included. Link in bio to get yours. #VillainEra #LittleBlackDress #GoingOutOutfit
• •Product Name: SNATCHED Fuchsia Romper. Description: Why blend in when you were born to stand out? This romper isn’t just an outfit; it’s a statement. Crafted from our ultra-soft, double-layered DTY fabric, it sculpts your silhouette for that perfect ‘snatched’ look. The vibrant fuchsia makes sure all eyes are on you. Pair with your favorite heels and get ready to own the night.
• •Subject: Psst... Your weekend outfit is here. Body: Hey girl, got plans? Because we’ve got the outfit. Our latest collection just dropped with the hottest mini dresses and boldest sets you’ve been looking for. Don't just show up – make an entrance. Click here to find your new favorite look.
• •Image of two different colored dresses. Text: Which color are you rocking for girls' night out? Poll Options: ❤️ Classic Red | 🖤 Bold Black. Follow-up slide: You get it. Both are a vibe. 😉 Swipe up to shop the new collection!