Brand Tone

Passionate & Enthusiastic, Informative & Authoritative, Specialized & Niche-Focused, Quality-Conscious, Community-Oriented

Brand Values

• •Historical Accuracy & Research
• •Quality Craftsmanship
• •Uniqueness & Specialization
• •Customer Satisfaction
• •Passion for Modeling

Best Practices

• •Emphasize Uniqueness and Specialization: Always highlight what makes Aztec Models different – the focus on Latin American subjects and other rare markings. Use phrases like "specializing in," "unique subjects," "rarely modeled."
• •Showcase Passion and Expertise: Let the love for historical accuracy and the modeling hobby shine through. Use enthusiastic language balanced with factual information about the research and detail.
• •Maintain a Focus on Quality: Regularly mention the high quality of the decals, the printing process, and the materials when relevant, reinforcing the value.
• •Be Informative and Historical: Weave in historical context or interesting facts about the subjects of the decals where appropriate, appealing to the knowledgeable hobbyist.
• •Foster Community: Use inclusive language ("fellow modelers," "your workbench") and encourage interaction, such as sharing builds, aligning with their social media approach.

Social Perception

Respected Niche Provider, Good Quality Products, Reliable, Specialist

Copy Examples

• •Headline: Dive into History: Unique Decals for Your Next Masterpiece. Body: At Aztec Models, we're passionate about bringing overlooked subjects to your workbench. Discover meticulously researched decals for Latin American Air Forces and more. Build a story, not just a model. Call to Action: Explore Our Collections!
• •Headline: Unrivaled Accuracy. Unmatched Quality. Aztec Models Decals. Body: Why settle for ordinary? Our silk-screen printed decals offer superior color, incredible detail, and the durability your scale project deserves. Specializing in rare and unique liveries. Call to Action: Shop New Arrivals!
• •Headline: Beyond the Mainstream: Your Source for Specialized Modeling Subjects. Body: Tired of the same old options? Aztec Models was founded to bring you the aircraft markings others ignore. From Mexican rarities to unique global liveries, find your inspiration here. Call to Action: Discover Your Next Project!
• •Headline: Fuel Your Passion with Aztec Models. Body: We share your love for scale modeling. That's why we dedicate ourselves to producing high-quality, historically accurate decals that bring unique stories to life. What will you build next? Call to Action: Browse Our Decals!
• •Headline: The Details Make the Difference. Choose Aztec. Body: Precision-printed decals for the discerning modeler. Our commitment to research and quality ensures your finished model stands out. Specializing in historically significant, rarely-seen schemes. Call to Action: View Our Range!