Brand Tone

sophisticated, personal, and artistic. The language is elegant and appreciative of detail, deeply personal, referencing heritage and craftsmanship. It's confident in expertise, yet approachable and warm, empowering the customer.

Brand Values

• •Heritage & Craftsmanship
• •Quality & Authenticity
• •Individuality & Empowerment
• •Artistic & Intentional Design
• •Nature-Inspired

Best Practices

• •Lead with the Story: Always connect the product back to its origins, whether it's the founder's inspiration, the material's source, or the artisan's craft. This reinforces the values of heritage and authenticity.
• •Use Evocative, Sensory Language: Employ descriptive words that appeal to touch, sight, and emotion. Phrases like "sumptuous silk," "radiant gemstones," and "breezy summer dress" create a more luxurious and tangible experience.
• •Emphasize 'You,' the Customer: Frame the narrative around the customer's experience and feelings. Use empowering language that positions them as the protagonist of their own style story.
• •Maintain Sophistication: Avoid overly casual slang or trendy jargon. The language should remain elegant and timeless, reflecting the nature of the products themselves.
• •Highlight the "Handmade" Aspect: Consistently remind the audience that pieces are handcrafted. This reinforces uniqueness, quality, and the brand's core identity, justifying its premium positioning.

Social Perception

high-end, trustworthy, and unique small business. Products are perceived as well-made, beautiful, and distinct from mass-produced items, with significant care and love invested. The narrative of a small, woman-owned business with a rich cultural story also resonates well.

Copy Examples

• •Drape yourself in the quiet elegance of the Raina Necklace. Hand-selected gemstones meet a timeless design, creating a piece that doesn't just complete an outfit, but speaks to the art of intentional living. Wear it as your daily signature or a whisper of luxury for a special evening.
• •From the storied mountains of Kashmir to our Cincinnati studio, every thread tells a story. Our latest collection of handwoven pashmina scarves honors the legacy of third-generation craftspeople. Wrap yourself in a piece of heritage. #AzizaLyons #HandcraftedLuxury #ArtisanMade
• •First Look: The Summer Solstice Collection is Here. Inspired by the golden light of the longest days, our new collection captures the warmth and vibrancy of summer. Discover pieces designed to be a part of your journey, handcrafted with sun-drenched citrine and luminous pearls. Be the first to explore.
• •Your Vision, Our Craftsmanship. Collaborate with Aziza to create a bespoke piece that tells your unique story. From selecting the perfect gemstone to designing the final pattern, let's create a future heirloom, together.
• •True luxury isn't about the logo. It's in the skilled hands of the artisan, the weight of a perfect gemstone, and the story woven into every fiber. At Aziza Lyons, we handcraft treasured pieces for your journey. Discover discerning jewelry and accessories, designed with intention.