Brand Tone

traditional, passionate, proud, hardworking, and authentic

Brand Values

• •Tradition and Family
• •Territory and Origin
• •Quality and Excellence
• •Passion
• •Sustainability

Best Practices

• •Emphasize Heritage: Always weave the story of the family and the winery's long history into your communications.
• •Celebrate the Territory: Consistently highlight the unique characteristics of the Botticino region and its influence on the wines.
• •Showcase Passion: Use evocative and emotional language to convey the dedication and love that goes into the winemaking process.
• •Leverage a "Proud" but "Humble" Tone: Be proud of your achievements, especially recent awards, but maintain a grounded and authentic voice that reflects your family-run roots.
• •Educate Your Audience: Share information about the specific grape varietals, the winemaking process, and what makes Botticino DOC special to reinforce your authority and the quality of your products.

Social Perception

largely positive, seen as a historic and reputable producer, status elevated by recent international awards, involved in local community events, but sometimes perceived as good value for everyday consumption rather than a premium offering.

Copy Examples

• •From our family to yours, we present the new vintage of Botticino DOC. A taste of tradition, a sip of our land. #FranzoniWines #BotticinoDOC #ItalianWine
• •Azienda Vinicola Franzoni: Four generations of passion in every bottle. Discover the award-winning taste of Botticino. #FamilyTradition #WineExcellence
• •Foja d'Or Riserva: The jewel of our winery and a testament to the unique terroir of Botticino. Experience the wine that captivated the world. #AwardWinningWine #BotticinoPride
• •Since 1910, our family has been dedicated to one thing: crafting exceptional wines that tell the story of Botticino. We invite you to be a part of our history. #FranzoniLegacy #ItalianHeritage
• •Taste the passion of four generations. For a limited time, enjoy a special offer on our curated selection of Botticino DOC wines. #ViniFranzoni #TasteOfItaly