Brand Tone

Empowering & Inspiring, Playful & Fun, Nurturing & Educational, Positive & Affirming

Brand Values

• •Self-Love & Self-Awareness
• •Mindfulness & Yoga
• •Empowerment & Confidence
• •Creativity & Individuality
• •Kindness & Compassion
• •Giving Back
• •Health & Wellness

Best Practices

• •Always Lead with Positivity and Empowerment: Every piece of copy, from a short social media caption to a product description, should aim to uplift and inspire. Use affirmative language and focus on the positive impact on the child.
• •Incorporate "I AM" Statements (or variations): This is a core part of the brand's identity ("AZ I AM"). Weave in phrases like "I AM Kind," "I AM Strong," "You are unique," "Be your best self" to reinforce self-love and affirmation.
• •Use Child-Friendly, Engaging Language: While the underlying concepts (yoga, mindfulness) can be deep, the language should be accessible, playful, and exciting for children (and appealing to parents). Avoid overly complex jargon; instead, use descriptive and imaginative words.
• •Highlight Core Values Subtly but Consistently: Ensure that messages of kindness, self-awareness, creativity, respect for nature, and empowerment are woven into the narrative, even when promoting a specific product.
• •Maintain a Voice of Encouragement and Support: Position the brand as a supportive friend or guide on a child's journey of self-discovery. The tone should be nurturing and understanding, celebrating effort and individuality.

Social Perception

Positive & Purpose-Driven, Educational & Beneficial, Creative & Unique, Associated with its Founder

Copy Examples

• •Stretch, breathe, and shine! ✨ Our AZ I AM Kidz are all about finding your inner sparkle and knowing #YouAreAmazing, just as you are. What makes you feel strong and joyful today? #AziamKidz #MindfulPlay #KidsYoga #EmpoweredKids #SelfLoveJourney
• •Unlock a world of calm and creativity! Our new 'My Awesome Thoughts' journal helps little ones explore their feelings, practice gratitude, and discover their unique superpowers. Filled with fun prompts and inspiring AZ I AM Kidz characters, it’s the perfect companion for growing happy hearts and minds. #MindfulnessForKids #GratitudeGang #PositiveVibesOnly #AziamKidz #JournalingForJoy
• •Meet the AZ I AM Kidz! 💖 Each doll has a special story and a big heart, ready to inspire adventures in kindness, creativity, and loving who you are! From Yama the surfer spreading ocean love, to Prana the designer celebrating uniqueness – find a friend that helps your child shine. ✨ Shop now and help us give back! #AziamKidz #YogaDolls #DiversityInPlay #TeachThemYoung #GoddessInProgress
• •Be You. Be Kind. Be AZ I AM. ✨ Discover toys, books, and activewear that inspire mindfulness, movement, and mega-smiles! Helping kids build confidence from the inside out. #AziamKidz #MindfulChildhood #ActiveKidsHappyKids
• •Hey Changemakers! 👋 Feeling awesome today? Our AZ I AM Kidz are here to play, stretch, and dream BIG with you! 💪 Show us your power pose! 👇 #AziamKidz #BeYou #KidsToys #MindfulMovement #PlayAndLearn