Brand Tone

Elegant & Sophisticated, Romantic & Sentimental, Accessible Luxury, Trustworthy & Customer-Focused, Inspired & Creative

Brand Values

• •Quality Craftsmanship
• •Unique & Distinctive Design
• •Customer Service Excellence
• •Accessibility
• •Heritage & Storytelling
• •Passion & Attention to Detail

Best Practices

• •Emphasize Quality and Craftsmanship: Use descriptive language that highlights the materials (e.g., "lustrous sterling silver," "hand-set gemstones," "rich gold vermeil") and the care taken in creating each piece ("meticulously crafted," "exquisite detail").
• •Incorporate Storytelling: Weave in the inspiration behind collections or the sentimental value of jewellery. Connect pieces to occasions, emotions, or heritage to create a deeper connection with the audience.
• •Maintain an Elegant and Sophisticated Voice: Use clear, articulate language. Avoid overly casual slang or jargon. The tone should feel refined and polished, reflecting the nature of the product.
• •Highlight Customer Experience: Subtly reinforce the brand's commitment to excellent service by using welcoming and reassuring language. Mention aspects like beautiful gift wrapping or helpful guidance.
• •Be Authentic and Passionate: Let the genuine passion for design and jewellery shine through. Use words that convey enthusiasm and a love for the craft, making the brand feel more personal and relatable.

Social Perception

Positive Reputation, Trusted Brand, Good Value, Ideal for Gifting, Stylish & Modern

Copy Examples

• •Headline: Cherish Every Moment. Discover Azendi. Body: Crafted with passion and designed to be treasured, our new collection captures the timeless beauty of your unique story. Explore exquisite sterling silver and gold vermeil pieces, perfect for celebrating life's special occasions. (Tone: Romantic, Elegant)
• •Headline: The Art of Gifting, Perfected. Body: Find a gift as unique as they are. Azendi offers beautifully designed jewellery, from contemporary classics to sentiment-filled charms, all exquisitely packaged and delivered with care. Give a gift that speaks volumes. (Tone: Trustworthy, Sophisticated)
• •Headline: Inspired by Heritage. Designed for Today. Body: Our Heart of Yorkshire collection draws from a timeless tale of love, reimagined in stunning sterling silver. Wear a piece of history, beautifully crafted for the modern spirit. (Tone: Sentimental, Elegant)
• •Headline: Your Style. Our Craftsmanship. Body: At Azendi, we believe exceptional design and quality should be part of your everyday. Discover jewellery that blends contemporary elegance with meticulous craftsmanship, created to make you feel confident and inspired. (Tone: Accessible Luxury, Creative)
• •Headline: More Than Jewellery. It's a Memory. Body: From milestone birthdays to quiet 'just because' moments, Azendi jewellery is designed to hold your most precious memories. Experience the quality and care that makes each piece a lasting treasure. (Tone: Romantic, Trustworthy)