Brand Tone

Passionate, Expert & Knowledgeable, Appreciative of Craftsmanship & Quality-Focused, Authentic

Brand Values

• •Passion: A driving force behind the business, centered on the art and history of carpets.
• •Quality: Commitment to offering high-quality, handmade, and certified carpets.
• •Expertise & Heritage: Leveraging decades of experience and the cultural heritage of carpet making, particularly Persian traditions, as highlighted by the founder's story.
• •Customer Satisfaction: Aiming to meet customer needs through quality products, personalized services (customization, restoration, washing), and expert advice.
• •Authenticity & Trust: Ensuring genuine products and building trust through transparency about origins and characteristics.
• •Bridging Tradition and Modernity: Offering a diverse range that includes classic, traditional Persian rugs alongside contemporary designs.

Best Practices

• •Emphasize Expertise & Authenticity: Consistently highlight the company's experience, knowledge of origins, direct sourcing, and the authenticity of the products (e.g., "certified," "handmade," "direct import").
• •Showcase Craftsmanship: Highlight the artisanal techniques and the quality of materials used in hand-knotted carpets.
• •Personalize Communications: Share the founder's story and family involvement to create a more human connection.
• •Offer Expert Advice: Position the brand as a reliable source of information on carpet selection, care, and history.
• •Promote Customer Service: Highlight the availability of services like washing, restoration, and customization to meet diverse customer needs.

Social Perception

AZ Carpet is likely perceived as a specialized, reputable, and family-oriented business with profound expertise in authentic, handmade carpets. Customers are likely to value the wide selection, the quality of the carpets, and the comprehensive services offered (washing, restoration, customization). The brand probably enjoys a perception of trustworthiness due to its long history and the emphasis on certified, authentic products.

Copy Examples

• •Tappeti per passione (Carpets for passion)
• •Discover yours.
• •Learn About Our Restoration Services.
• •Let our family help yours find the perfect piece.
• •With over 35 years of experience, we bring the art of Iranian carpets to Italy.