Brand Tone

Warm, Playful, Nurturing, and Trustworthy

Brand Values

• •Quality & Comfort
• •Sustainability & Eco-Friendliness
• •Timeless Style
• •Celebrating Childhood

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone, personality traits (e.g., warm, playful, trustworthy, conscious), approved vocabulary, and 'words to avoid.' Share this with anyone creating content.
• •Focus on 'Gentle' and 'Kind' Language: When describing products for children, use words that evoke softness, care, safety, and natural elements (e.g., 'cloud-like,' 'gentle,' 'pure,' 'earthy,' 'sun-kissed').
• •Highlight Benefits Beyond the Product: Connect with parents' values by emphasizing not just the clothing item, but the benefits like comfort for their child, peace of mind from sustainable choices, and the joy of seeing their child happy and free.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual style. Bright, joyful imagery should be paired with equally positive and warm text. If showcasing eco-credentials, the language should reflect that conscientiousness.
• •Engage Authentically: When interacting on social media or responding to queries, maintain the established warm and helpful tone. Personalize responses where possible and foster a sense of community, especially given the dual focus on children's wear and the plant-loving lifestyle. Address any confusion arising from shared names with clarity and kindness.

Social Perception

A caring, high-quality, and ethically minded children's brand

Copy Examples

• •Product Description (Romper): 'Wrap your little explorer in cloud-like comfort! Our Sunny Day Romper is crafted from the softest, breathable organic cotton, perfect for all their adventures – from garden discoveries to naptime dreams. Gentle on skin, kind to Earth.'
• •Social Media Post (New Collection): 'New arrivals are here to sprinkle a little more joy into your little one's wardrobe! ✨ Discover timeless pieces made with love, sustainable materials, and all the comfort they need to play, learn, and grow. #AyvaAndAvery #SustainableKidsFashion #ChildhoodUnplugged'
• •Email Subject Line (Promotion): 'Softness & Smiles: Treat Your Little One (and the Planet!)'
• •Website Banner: 'Dressing Childhood in Comfort & Care. Explore our eco-friendly collections.'
• •Instagram Caption (Lifestyle Image): 'Tiny hands, big adventures. We believe in clothing that lets them be little, comfortably and consciously. What magical moments are you celebrating today? 🌿 #JoyfulChildhood #EthicallyMadeKidsWear'