Brand Tone

Supportive and Encouraging, Informative and Educational, Accessible, Trustworthy (aspirational), Direct and Solution-Oriented

Brand Values

• •Wellness and Health
• •Efficacy
• •Customer Support
• •Accessibility
• •Modernity

Best Practices

• •Develop a Clear Brand Voice Guide: Document the desired tone (e.g., empathetic, scientific, reassuring), key messaging points, preferred terminology, and words to avoid. This ensures everyone creating content is aligned.
• •Know Your Audience Deeply: Understand their health concerns, aspirations, language, and how they seek information. Tailor the tone to resonate with them authentically.
• •Prioritize Clarity and Simplicity: Especially in health, avoid jargon. Use clear, concise language that is easy for everyone to understand. The message should be supportive and educational.
• •Be Authentic and Empathetic: Acknowledge the health challenges your audience faces. Convey genuine care and a desire to help them improve their well-being.
• •Maintain Consistency Across All Channels: Whether it's website copy, social media posts, email marketing, or product descriptions, the brand voice should be recognizable and consistent to build trust and a strong brand identity.

Social Perception

Product-Focused, Mixed Online Presence, Direct-to-Consumer Model Appreciation, Typical Health Product Scrutiny, Impact of Divestiture Unclear

Copy Examples

• •Headline: Take Charge of Your Wellness Journey. Body: Feeling your best starts with simple, supportive steps. Discover our range of science-backed health solutions designed for your everyday vitality. #AytuHealth #WellnessForYou
• •Headline: Thinning Hair? There's Hope and Help. Body: Don't let hair loss hold you back. Our Regimen for hair health is formulated with ingredients trusted to support regrowth and confidence. Learn more and see the difference. #HairHealth #Regimen #AytuSolutions
• •Headline: Support Your Body's Needs, Naturally. Body: Our dietary supplements are crafted with carefully selected, proven active ingredients to help you fill nutritional gaps and thrive. Explore trusted modern medicine for a better you. #Supplements #NaturalHealth #ScienceBacked
• •Headline: Your Health Questions, Answered. Body: We believe in empowering you with knowledge. Visit our blog for wellness tips and insights into how our accessible solutions can support your health goals. #HealthyLiving #AytuCares
• •Headline: Simple Solutions for Everyday Health Challenges. Body: From managing daily discomfort to boosting your overall well-being, Aytu Consumer Health offers straightforward, effective products. Shop now and experience wellness, simplified. #ConsumerHealth #EasyWellness