Brand Tone

Inspiring & Aspirational, Conscious & Mindful, Natural & Pure, Supportive & Caring, Trustworthy & Science-Backed

Brand Values

• •Holistic Well-being
• •Natural Ingredients & Purity
• •Conscious Living
• •Quality & Efficacy
• •Sustainability
• •Customer-Centricity

Best Practices

• •Use words like 'balance,' 'harmony,' 'mindful,' 'natural,' and 'holistic' consistently to reinforce the 'Natural & Pure' aspect.
• •Focus on benefits, not just features. Translate product attributes (e.g., 'vegan protein') into tangible benefits for the customer (e.g., 'sustained energy without the jitters,' 'gentle on your digestion,' 'feel more balanced and focused').
• •Emphasize the connection between body, mind, and soul in all communications.
• •Highlight the brand's commitment to sustainability and ethically sourced ingredients.
• •Incorporate the founder's story and inspiration from ancestral practices to build authenticity.

Social Perception

A brand perceived as providing conscious care for the whole family, promoting holistic well-being through natural, sustainable, and science-backed products. It is seen as trustworthy, supportive, and dedicated to improving the quality of life of its customers.

Copy Examples

• •Conscious care, from insight out.
• •#AyraWellness #PlantPowered #MindBodySoul
• •Experience improved digestion, sustained energy, and a greater sense of calm, all from a purely delicious, Amazon-grown blend.
• •Inspired by nature, backed by science.
• •Shop Now & Elevate Your Energy.