Brand Tone

Joyful, Playful, Trendy, Fashion-Forward, Approachable, Friendly, Inspirational, and Empowering.

Brand Values

• •Happiness and Joy
• •Handmade Quality and Craftsmanship
• •Individuality and Self-Expression
• •Cultural Heritage
• •Accessibility and Inclusivity
• •Community and Connection

Best Practices

• •Embrace Exuberance: Use positive, upbeat language. Words like 'happy,' 'joy,' 'sparkle,' 'vibrant,' and 'colorful' should be staples. Don't be afraid of exclamation points and emojis where appropriate (especially on social media) to convey enthusiasm.
• •Keep it Personal and Relatable: Share the founder's story and the handmade aspect to build connection. Address the audience directly using 'you' and 'your.' In Spanish-language communications, maintain a warm, conversational style.
• •Highlight Uniqueness and Craftsmanship: Emphasize that pieces are 'handmade' and 'unique.' Mention the quality materials and the special meaning behind elements like the 'eye' charm.
• •Inspire Self-Expression: Encourage customers to 'color their look,' 'stack their style,' and express their individuality. Use phrases that empower and uplift.
• •Be Visually Consistent with Your Words: Ensure the playful, colorful, and trendy tone of the copy is reflected in the brand's visual identity (photography, graphics). The language should match the vibrant aesthetic seen on Instagram and the website.

Social Perception

Positive, Desirable, High-Quality, Unique, Trendy, Stylish, Associated with Joy and Positivity, Recognized, Reputable, and Culturally Resonant.

Copy Examples

• •Instagram Post (New Collection): 'Hello, sunshine! ☀️ Your daily dose of happiness just dropped. Our new collection is bursting with colors that’ll make your soul (and your outfit) sing! ✨ Tap to shop your new favorite arm candy! #Ayounik #HappyAccessories #NewCollection #ColorYourLook'
• •Facebook Ad (General): 'Why fit in when you were born to sparkle? 😉✨ Discover AYOUNIK: handcrafted bracelets full of joy, color, and unique style. Perfect for stacking, gifting, or just because you deserve it! Shop now and find your happy piece! 👉 [Link to website] #AyounikStyle #HandmadeJewelry #JoyfulLiving'
• •Website Banner (Homepage): 'AYOUNIK: Wear Your Happiness. Explore vibrant, handmade accessories designed to make you smile. More is more, color is everything! Shop unique bracelets and necklaces.'
• •Email Subject Line (Promotion): '🎉 You + AYOUNIK = A Perfect Match! (Plus, a little treat inside!)'
• •TikTok Video Caption (Styling Tip): 'Level up your look! 🚀 Watch how we stack our faves for the ultimate #Ayounik arm party! Which combo is your vibe? Let us know below! 👇 #StackableBracelets #TrendyJewelry #OOTD #HandmadeWithLove'