Tono de Marca

Reverent, Authentic, Conscious, Nurturing, Warm, and Purpose-Driven

Valores de Marca

• •Reciprocity (Ayni)
• •Cultural Preservation
• •Sustainability & Ethical Sourcing
• •Empowerment
• •Connection
• •Ancestrality & Origin

Mejores Prácticas

• •Use inclusive language, highlighting the benefits for both the consumer and the communities involved.
• •Incorporate Quechua expressions (like Urpillay Sonqollay) sparingly but meaningfully to add authenticity.
• •Focus on storytelling to illustrate the origin and impact of the products.
• •Maintain a balance between reverence and accessibility to avoid alienating potential customers.
• •Emphasize the 'Ayni' concept of reciprocity in all communications.

Percepción Social

Ethical, Authentic, High Quality, Purpose-Driven, Niche, and Trustworthy

Ejemplos de Copy

• •Embrace the gift of Ayni – reciprocity, from our communities to your heart.
• •Support their traditions, nourish your body.
• •Bring the spirit of Ayni into your home.
• •Join us in this vital mission.
• •This is the path of Ayni – a harmonious relationship with nature and each other.