Brand Tone

Authentic, Compassionate, and Reverent

Brand Values

• •Reciprocity and Solidarity (Ayni)
• •Cultural Preservation
• •Fair Trade and Economic Empowerment
• •Community
• •Handmade Quality

Best Practices

• •Prioritize Storytelling: Always lead with the story. Whether it's about a specific weaver, a community, or the meaning behind a design, the narrative is your most powerful tool.
• •Use the Language of "We": Frame the brand as a collective project. Use inclusive language like "we," "our community," and "our global family" to reinforce the sense of a shared mission.
• •Educate and Inform: Share knowledge about the weaving techniques, the cultural significance of the symbols, and the concept of "Ayni." This builds reverence and appreciation.
• •Show, Don't Just Tell: Use high-quality photos and videos of the artisans, their environment, and the creation process. Visuals are essential to convey authenticity and connect emotionally.
• •Be Transparent: Openly share how purchases impact the communities. This builds trust and reinforces the brand's compassionate and ethical values.

Social Perception

Perceived as a social project with a soul, fostering personal connections, and viewed as a trustworthy, ethical organization offering high-quality, beautiful, and spiritually imbued textiles.

Copy Examples

• •These are the hands that weave stories. Each thread in our Mesa Cloths is a whisper of ancient traditions, a testament to the enduring spirit of the Chinchero weavers. This isn't just a textile; it's a piece of a legacy, woven with love and the promise of 'Ayni' – of reciprocity. When you bring this art into your home, you become part of our circle, helping to sustain a community and its sacred craft. #AyniProject #CulturalHeritage #HandmadeWithLove
• •Woven in the high mountain community of Ausangate, this Mesa cloth carries the sacred energy of the Apus (mountain spirits). Created using the ancient Ticlla technique of discontinuous warp and weft, each pattern tells a story passed down through generations. The vibrant, naturally dyed colors reflect the rich biodiversity of the Andes. By choosing this piece, you are not just acquiring a beautiful textile; you are honoring a weaver's lineage and contributing to the economic vitality of their family.
• •Dear [Customer Name], We believe that the most beautiful things in the world are not just made, but are born from a place of deep respect and connection. At Ayni Project Textiles, we are a bridge between you and the master weavers of the Peruvian Andes. This week, we want to share the story of the Pacchanta community, whose resilience and artistry inspire us every day. Discover their latest creations, knowing that every purchase is an act of 'Ayni'—a beautiful exchange of support that uplifts and preserves. Explore the collection.
• •Ayni Project Textiles began with a simple, yet profound, purpose: to ensure the survival of Peru's 3,000-year-old weaving legacy and to support the talented hands that carry it forward. We are not just a marketplace; we are a community project founded on the Andean principle of 'Ayni'—reciprocity. We connect our global family with the heart of Peruvian culture, ensuring that every textile sold directly contributes to the well-being and economic recovery of our partner weaving families.
• •Weave a Better World. Support ancient crafts and empower artisan families in Peru. Ayni Project Textiles brings you authentic, handmade textiles, each with a story. Shop our collection and become part of a legacy of fair trade and cultural preservation. Your purchase makes a difference. #FairTrade #SocialImpact #ArtisanMade