Brand Tone

Joyful & Celebratory, Artistic & Authentic, Culturally Rich & Respectful, Warm & Personal, Vibrant & Colorful

Brand Values

• •Authenticity & Tradition: A commitment to genuine Mexican folk art and its cultural heritage.
• •Artisanal Quality & Craftsmanship: Valuing the handmade process and the skill involved in creating "fine" papel picado.
• •Celebration of Life & Culture: Providing products that enhance and honor important life events and cultural practices.
• •Customer Connection & Joy: Aiming to bring beauty and happiness to customers' special occasions through their products.
• •Beauty & Artistry: A dedication to the aesthetic appeal and artistic expression inherent in papel picado.

Best Practices

• •Embrace Storytelling: Share the cultural significance behind different papel picado designs, the stories of the artisans (if possible), or how the craft is traditionally used. This reinforces authenticity and cultural richness.
• •Use Vibrant & Evocative Language: Mirror the colorful and delicate nature of papel picado in your descriptions. Words like "vibrant," "intricate," "handcrafted," "fiesta," "sacred," "celebration," "joy," and "artistry" align with the brand's tone.
• •Maintain a Warm and Approachable Voice: Even when discussing the "fine" aspect, keep the language inviting. The name "Ay Mujer" suggests a personal, perhaps slightly informal but always passionate, connection. Respond to comments and inquiries with warmth.
• •Highlight Authenticity and Craftsmanship: Consistently emphasize that the papel picado is "fine," "authentic," and "handcrafted." This differentiates the brand from mass-produced items and justifies its value.
• •Be Visually Cohesive: Ensure that the visuals used across all platforms (website, social media) are high-quality, colorful, and consistently reflect the brand's joyful, artistic, and culturally rich identity. The copy should complement these visuals.

Social Perception

A Source of Authentic Beauty, Trusted for Special Occasions, Cultural Ambassador, Supportive of Artisans, Potentially Premium

Copy Examples

• •Adorn your vows with whispers of tradition. Our fine, handcrafted papel picado weaves vibrant color and timeless artistry into your unforgettable day. Ay Mujer Shop – Celebrate love, beautifully.
• •¡Que Viva la Fiesta! Unleash the joy with authentic papel picado that dances in the breeze. From vibrant fiestas to intimate gatherings, Ay Mujer Shop brings the spirit of celebration to life.
• •Honor memories, celebrate legacies. Our intricately cut papel picado brings sacred beauty and heartfelt tradition to your altar. Ay Mujer Shop – Cherishing connections, honoring souls.
• •More than decoration, it's a story cut by hand. Discover the soul of Mexico in every strand of our fine papel picado. Ay Mujer Shop – Artisan crafted, culturally cherished.
• •Ay Mujer! Let the beauty of authentic Mexican artistry transform your moments. Explore our collection of fine papel picado and find the perfect touch for your wedding, fiesta, or altar. What will you celebrate?