Brand Tone

Professional and Authoritative, Caring and Supportive, Innovative and Forward-Thinking, Responsible and Ethical, Accessible and Clear

Brand Values

• •Patient-Centricity/Improving Lives
• •Innovation
• •Cost-Effectiveness & NHS Support
• •Quality and Efficacy
• •Responsibility and Sustainability
• •Collaboration and Partnership
• •Transparency and Integrity

Best Practices

• •Know Your Audience Segment: Tailor the tone and information based on whether you're addressing healthcare professionals (more technical, data-driven) or patients/consumers (more empathetic, benefit-driven, simple language). Maintain core brand values across all.
• •Emphasize Patient Benefit & Improved Quality of Life: Even in technical copy, subtly link product features back to how they ultimately help patients feel better, manage their condition, or live more fully.
• •Highlight Innovation with Purpose: When discussing new products or approaches (like vegan ONS or sustainability efforts), explain *why* it matters – for patient choice, inclusivity, or a healthier planet.
• •Reinforce Trust and Credibility: Consistently mention endorsements where appropriate (e.g., "designed for the dietary management of disease-related malnutrition," "cost-effective for the NHS," B Corp certification). Use clear, evidence-supported claims.
• •Maintain a Balance of Professionalism and Care: The brand operates in a medical space but with a human touch. Ensure copy is always accurate and responsible, but also empathetic and understanding of the challenges faced by individuals needing nutritional support. Avoid overly clinical or cold language in patient-facing communication.

Social Perception

Trusted by Healthcare Professionals, Valued by Patients/Users, Seen as Innovative, Ethical and Responsible Brand, Provider of Essential Nutrition

Copy Examples

• •Headline (Social Media/Web Banner): "Nourishing Life, Responsibly. AYMES Nutrition: Innovative, cost-effective oral nutritional supplements designed for you and a sustainable future. #AYMESNutrition #BCorp #PatientCare"
• •Product Focus (Instagram Post): "Struggling to meet your nutritional needs? Our great-tasting AYMES Shake range offers a simple and delicious way to get the vital energy and protein your body deserves. Supporting your journey to better health. Find your favourite flavour! [Link in bio] #OralNutrition #HealthJourney #AYMESShake #MedicalNutrition"
• •Healthcare Professional Focus (LinkedIn Post): "Partner with AYMES Nutrition to provide your patients with clinically effective and cost-saving oral nutritional supplements. Discover our innovative range, including vegan options, and access our comprehensive dietitian resources. Together, let's improve patient outcomes. Learn more: [Link] #MedicalNutrition #ONS #DietitianResources #NHSsupport #InnovationInHealthcare"
• •Sustainability Focus (Blog Snippet/Social Media): "At AYMES, we believe good health extends to our planet. As a certified B Corp, we're committed to Net Zero by 2035, ensuring our nutritional solutions support both people and the environment. Choose nutrition that cares. [Link to sustainability page] #BCorp #Sustainability #EthicalBusiness #AYMESCares"
• •Community/UGC Encouragement (TikTok/Instagram Caption): "How does AYMES support your day? Share your #AYMESMoment! We love seeing how our nutritional shakes and supplements fit into your life. Fueling your strength, one sip at a time. #PatientStories #NutritionalSupport #MyAYMES"