Brand Tone

Enthusiastic, Passionate, Friendly, Relatable, Empowering, Confidence-Boosting, Helpful, Informative, Modern, and Trendy.

Brand Values

• •Quality
• •Convenience and Accessibility
• •Customer Satisfaction/Happiness
• •Innovation
• •Empowerment
• •Cruelty-Free/Vegan

Best Practices

• •Embrace the "WOW": Consistently use enthusiastic and positive language. Focus on the transformative effect of the lashes and the confidence they inspire. Use exclamation points where appropriate and convey genuine excitement.
• •Keep it Friendly and Approachable: Write as if you're talking to a friend. Use contractions (e.g., "you're," "it's") and address the customer directly ("you," "your"). Share relatable content and maintain a conversational style, even in more formal communications.
• •Highlight Empowerment and Ease: Frame the products as tools that empower users to achieve their desired look easily and conveniently. Emphasize the time-saving and flexible aspects of DIY application.
• •Stay Authentic and Passionate: Let the founder's genuine passion for lashes shine through. Share the story and the "why" behind the brand. Authenticity builds trust and resonates with customers.
• •Be Visually Descriptive and Benefit-Oriented: While the products are visual, the copy should enhance this by describing the look and feel (e.g., "federleicht" - featherlight, "extrem geschwungen" - extremely curled). Always tie features back to customer benefits (e.g., "ultra-flat band for ultimate comfort," "waterproof so you can swim and sleep worry-free").

Social Perception

Positive for DIY Solution, Valued for Ease of Use and Results, Seen as Good Quality, Engaging and Responsive, Aspirational but Attainable Beauty.

Copy Examples

• •Instagram Post (Image: Woman smiling confidently with AYLASHES) Copy: "Unleash your inner WOW! ✨ AYLASHES delivers that salon-fabulous flutter, right from the comfort of your home. Easy to apply, stunning to see, and all about YOU feeling amazing. Ready for your 10-minute transformation? #AYLASHES #DIYLashExtensions #WowEffect #ConfidenceBoost #VeganBeauty"
• •TikTok Video Caption (Video: Quick, fun tutorial showing easy application) Copy: "No glam squad needed! 😉 Get your AYLASHES on in 10 mins flat & be ready to conquer. Long-lasting, lightweight, and 100% vegan. Who said stunning lashes had to be a hassle? PS: Use code TIKTOKLOVE for a sweet treat! #AYLASHES #DIYlashes #LashHack #EasyBeauty #VeganLashes #CrueltyFree"
• •Website Homepage Banner: Copy: "AYLASHES: Your Secret to Effortless Glamour. ✨ High-quality, DIY lash extensions for that instant 'WOW' feeling. Flexibly beautiful, from wherever you are. Join the AYLASHES family!"
• •Facebook Ad (Carousel showing different lash styles): Copy: "Meet your perfect lash match! From natural chic to full-on glam, AYLASHES has a style for every vibe. Our founder, Aylin, poured her passion into creating DIY lashes that are easy, beautiful, and make you feel incredible. What look will you create today? #AYLASHES #LashLove #DIYLashes #BeautyInnovation #FindYourStyle"
• •Email Newsletter Subject Line & Snippet: Subject: ✨ That AYLASHES Glow-Up is Calling! ✨ Snippet: "Hey Gorgeous! Ready for lashes that turn heads and simplify your routine? Discover the AYLASHES difference – stunning, DIY extensions that bring the 'WOW' without the wait. Plus, a little something special inside for our community..."