Brand Tone

youthful, playful, benefit-driven, energetic, confident

Brand Values

• •natural ingredients
• •ethical practices
• •cruelty-free
• •dermatologically tested
• •efficacy
• •results-driven

Best Practices

• •Maintain the "Playful but Purposeful" Voice: Always balance fun, cheeky copy with a clear, direct benefit. Product names can be fun, but the description should quickly tell the customer what it does and why they need it.
• •Lead with the "Why": Focus on the end result and the feeling it inspires. Instead of saying "Contains argan oil," say "Get long, thick, shiny hair with The Secret Argan."
• •Create a Brand Lexicon: Develop a list of on-brand words and phrases (e.g., "glow," "secret," "magic," "must-have") and words to avoid (e.g., "clinical," "formula," "complex"). This ensures consistency across all writers and platforms.
• •Incorporate Core Values Naturally: Weave values like "cruelty-free" and "natural" into storytelling rather than just listing them. For example: "Our ingredients are sourced from nature, not a lab, and tested on happy humans, never on animals."
• •Engage with Questions and Confidence: Use questions in social media captions and headlines to spark engagement ("Ready to get buttered up?"). Write with a confident, friendly tone, as if you're a knowledgeable friend giving a great recommendation.

Social Perception

overwhelmingly positive, high trust and loyalty, effective products for hair, skin, and nails, pleasant sensory experience, associated with quality and noticeable results

Copy Examples

• •Skin so soft and dreamy, you'll have to resist taking a bite. 😉 Our 'Butter Skin' isn't just a moisturizer, it's your daily dose of delicious-smelling, ultra-hydrating goodness. Ready to get buttered up? #AylaNaturals #ButterSkin #SmellsLikeHeaven
• •Psst... Your new favorite hair secret is here. 👀
• •Stop wishing for longer lashes and thicker brows and start growing them. 'Read between the eyes' is your nightly magic wand. Packed with natural power, this serum works while you sleep so you can wake up and flutter. Wink-wink, nudge-nudge.
• •Real Results. No Nasties. At Ayla Naturals, we believe in beauty that's kind to your skin and the planet. That's why all our products are 100% cruelty-free and packed with natural ingredients you can actually pronounce. Glow with a clear conscience. ✨ #CrueltyFreeBeauty #NaturalSkincare
• •POV: You want a summer glow but it's cloudy AF. Our 'Gimme Sun Love' has you covered, literally. ☀️ All year round tan, zero sun required. #GlowUp #AylaNaturals #Tanning