Brand Tone

Empowering, Chic, and Conscious

Brand Values

• •Empowerment
• •Quality & Style
• •Sustainability
• •Community

Best Practices

• •Lead with Empowerment: Every piece of copy should connect back to the core value of making women feel strong, confident, and beautiful. Use active, powerful verbs and positive affirmations.
• •Emphasize "Chic Comfort": Consistently use language that blends style with function. Words like "chic," "elevated," "sleek," and "versatile" should be paired with "comfort," "effortless," and "breathable."
• •Highlight Sustainable & Local Production: Regularly mention that products are "Made in the USA" and created with "eco-conscious practices." This is a key differentiator and appeals to conscious consumers.
• •Speak to the Community: Frame messaging around "we" and "us" to foster a sense of belonging. Refer to customers as part of the "Ayla community" of strong, like-minded women.
• •Maintain a Refined Tone: Avoid slang, overly casual language, or aggressive sales tactics. The voice should remain as sophisticated and high-quality as the products themselves. The focus should be on the lifestyle and feeling, not just the item.

Social Perception

Direct social perception is difficult to measure due to a limited online footprint. The brand is female-owned and proudly manufactured in the USA, which are strong positive attributes. On resale sites, products are described as being in excellent, like-new condition, which speaks to the quality and durability the brand promises. However, there is no significant body of public customer reviews, forum discussions, or media mentions to analyze broader public opinion. The brand's TikTok presence is minimal and does not provide substantial insight into customer engagement or perception.

Copy Examples

• •Designed in LA, made for your power. Our Aura-Flex fabric moves with you, from the first stretch of the day to the last errand. Feel strong, feel chic, feel you. #AylaAthletica #EmpowermentInMotion #MadeInUSA
• •Style That Empowers. Comfort That Lasts. Discover our eco-conscious athleisure, designed and made in Los Angeles to elevate your every move.
• •Meet the 'Elevate' Legging. Crafted from our signature buttery-soft fabric, these leggings are your second skin. The high-waisted design offers gentle compression and a flawless silhouette that’s 100% squat-proof. Ethically made in the USA, they’re not just good for your workout—they’re good for the planet. Step into your strength.
• •More Than Just Athleisure | Join the Ayla Community
• •Ayla Athletica: Feel Beautiful. Feel Strong. Tired of choosing between style and performance? Our chic, high-quality athleisure is sustainably made in the USA to empower your active life. Shop now for free shipping!