Brand Tone

Personal, Passionate, and Community-Centric

Brand Values

• •Artistic Authenticity
• •Passion for Pop Culture
• •Quality Craftsmanship
• •Transparency
• •Direct Connection

Best Practices

• •Always Write as Iris: The brand's biggest strength is its personal connection. All copy, from social media captions to customer service emails, should sound like it's coming directly from a passionate, friendly artist, not a faceless company. Use "I" and "my" frequently.
• •Incorporate the "Why": Don't just sell a product; share the passion behind it. Mention the love for the character, the fun of the design process, or the excitement of sharing it with the community. This reinforces the brand's core value of authenticity.
• •Use Community-Centric Language: Employ inclusive and friendly language. Ask questions, run polls, and respond to comments to make the audience feel like they are part of a club. Referencing customer feedback in announcements (e.g., "You've been asking for this...") strengthens this bond.
• •Maintain a Casual but Professional Tone: While the tone is friendly and personal (using emojis and slang like "irl"), it's also consistently professional in its clarity and reliability. Ensure all information regarding shipping, pre-orders, and product details is clear and easy to find.
• •Show, Don't Just Tell, the Passion: Leverage behind-the-scenes content. Time-lapses of drawings, studio tours, or videos of packaging orders are powerful ways to communicate the brand's values of craftsmanship and personal dedication without having to write a word. This visual storytelling is key to the brand's current success.

Social Perception

AYIME.CO is perceived as a high-quality, authentic, and desirable artist-led brand. The public perception is overwhelmingly positive, with customers and followers forming a supportive community eager for new products. They view Iris as a talented and hardworking artist they want to support directly, seeing the brand as the creative output of an admired artist.

Copy Examples

• •From screen to sticker sheet ✨ So excited to share this new collection with you all! I poured so much love into getting every detail just right. Which one are you adding to your collection first? Let me know below! 👇 #animemerch #stickeraddict #artistsoninstagram #ayime
• •Your setup deserves a main character. Level up your desk with this ultra-smooth, high-detail desk mat. Designed for gamers and creators who appreciate the grind, its vibrant, fade-resistant print will keep you inspired through every quest. Your battle station has never looked better.
• •Subject: You asked, and it's FINALLY back! 🔥 So many of you have been asking, and I'm so happy to say the [Product Name] is officially back in stock! Thank you for being so patient while I worked to get these made perfectly for you. They go fast, so grab yours before they're gone again! Your support means the world to me. - Iris ♡
• •(Video shows a timelapse of a digital drawing) They say being a full-time artist is 90% hustle... good thing I love the grind. 😉 So excited for this piece to become a new print for the shop! #digitalart #procreate #animeshop #smallbusinessowner #artistlife
• •For fans, by a fan. At AYIME.CO, every design is a tribute to the characters and stories we love. We're an artist-owned shop dedicated to creating high-quality, original anime and pop-culture merch you won't find anywhere else. Shop the collection!