Brand Tone

Elegant, sophisticated, aspirational, passionate, honest, and dedicated.

Brand Values

• •Quality and Craftsmanship
• •Fusion of Tradition and Modernity
• •Elegance and Sophistication
• •Customer-Centricity
• •Comfort in Luxury

Best Practices

• •Maintain a Lexicon of Luxury: Consistently use words that evoke elegance, craftsmanship, and sophistication. Terms like "exquisite," "handcrafted," "couture," "timeless," "bespoke," and "masterpiece" should be staples in your brand's vocabulary.
• •Tell a Story with Every Piece: Don't just describe the product; narrate the inspiration and the process behind it. This adds depth and a personal touch that aligns with the founder's own narrative-driven approach to her brand.
• •Emphasize the Fusion of Old and New: In all communication, highlight the unique selling proposition of blending traditional Pakistani artistry with modern, global aesthetics. This is a core value and a key differentiator for the brand.
• •Speak Aspirationally but Inclusively: While the brand is high-end, the tone should make customers feel that they are worthy of this luxury. Use language that empowers and celebrates the modern woman, making the brand's elegance feel attainable for its target audience.
• •Channel the Founder's Voice: The authenticity of Ayesha Shoaib Malik's own passion and values is a strong asset. Ensure that the brand's communications reflect her dedication to quality, honesty, and creating dream attire for her clients. This personal connection builds trust and loyalty.

Social Perception

A premium, high-end Pakistani fashion brand recognized for intricate, luxurious, and innovative designs, symbolizing elegance and style. Associated with special occasions and valued for its talented and hardworking designer.

Copy Examples

• •Where timeless tradition meets contemporary desire. Our new bridal creation is more than a dress; it's a hand-carved masterpiece, designed to make your most special moments unforgettable. Every stitch tells a story of elegance, every embellishment a whisper of romance. Be the bride you've always dreamed of.
• •Elevate your evening with the art of Ayesha Shoaib Malik. Our formal wear collection is an ensemble of modern cuts, intricate details, and luxurious fabrics. Designed for the woman who commands sophistication and embraces her unique style. Discover the perfect attire for your next grand occasion.
• •Ayesha Shoaib Malik: Redefining Everyday Elegance. Experience the fusion of exquisite craftsmanship and modern design in our Luxury Pr êt collection. For the discerning woman who believes luxury should be a part of her daily narrative. Shop now and adorn yourself in art.
• •Be the first to witness our latest vision. The new collection from Ayesha Shoaib Malik is a celebration of youthful sophistication and sensual style. Inspired by the delicate dance of tradition and modernity, each piece is a promise of unparalleled quality and timeless beauty. Explore the collection and find the design that speaks to you.
• •From a simple sketch to a breathtaking reality. Step into the world of Ayesha Shoaib Malik and discover the passion, precision, and artistry that goes into every one of our creations. We believe in honesty, hard work, and creating pieces that make you feel truly exceptional. This is our story, woven into every thread.