Brand Tone

Aspirational, eco-conscious, creative, friendly, inviting, and educational.

Brand Values

• •Sustainability
• •Aesthetics
• •Innovation
• •Safety and Quality

Best Practices

• •Lead with Sustainability: Consistently highlight the eco-friendly aspects of the product (plant-based, reusability, biodegradable) in all marketing copy.
• •Inspire Creativity: Use empowering and inspirational language (e.g., "Unleash your creativity," "Design your own") to encourage customers as creators.
• •Emphasize Simplicity and Ease of Use: Clearly communicate the product's ease of use with simple, direct language and visual aids.
• •Maintain an Aesthetic Focus: Align all visual content and written descriptions with a modern, clean, and aesthetically pleasing style, evoking calm, beauty, and sophisticated home decor.
• •Be Transparent and Educational: Be open about ingredients and production, using detailed FAQs or blog posts to educate on product benefits and safety, reinforcing trustworthiness.

Social Perception

AyCa Candles is perceived as a modern, stylish, and environmentally responsible brand. Customers are drawn to the novelty and creative freedom, seeing it as a source of inspiration for DIY home decor enthusiasts mindful of their environmental impact. The brand is viewed as trustworthy, innovative, and having a strong ethical foundation.

Copy Examples

• •Your creativity, our sustainable sand. ✨ Transform any vessel into a stunning centerpiece. What will you create? #AyCaCandles #CandleSand #DIYHomeDecor #SustainableLiving #HandmadeCandle
• •Tired of boring candles? Unleash your inner artist with AyCa Candle Sand. Sustainable. Reusable. Endlessly Creative.
• •The Future of Candles is Here. Discover AyCa's innovative candle sand. Create beautiful, sustainable, and personalized candles in seconds. [Shop Now]
• •Ready for a Fresh Start? (Your Candle Jars Are) Don't throw away your old candle jars! Give them a new life with our eco-friendly candle sand. It's the simple way to refresh your space and reduce waste. See how it works...
• •Reimagine Your Candles. Reduce Your Waste. Shop our collection of plant-based, scented candle sands and get creative. Free shipping on orders over 50.