Brand Tone

elegant, pensive, narrative, sophisticated, evocative, luxurious, deeply meaningful

Brand Values

• •Cultural Heritage & Storytelling
• •Artisanal Craftsmanship
• •Fusion of Tradition and Modernity
• •Luxury and Quality
• •Thought-Provoking Concepts

Best Practices

• •Lead with the Narrative: Always start from the "why." Whether it's the inspiration from the Arabian Peninsula's birds or the fusion of two cultures, the story is the most valuable asset. Frame every product as a piece of that larger narrative.
• •Use Evocative and Elegant Language: Employ a sophisticated vocabulary. Use words like "embody," "celebrate," "timeless," "fusion," and "pensive" to maintain the luxurious and intellectual tone. Avoid overly casual slang or aggressive sales language (e.g., "Hurry, selling fast!").
• •Highlight Craftsmanship and Materiality: Always mention the materials (walnut wood, mother of pearl, leather) and the techniques used (marquetry, inlay). This reinforces the values of quality and artisanship and justifies the luxury positioning.
• •Emphasize the "Fusion" Concept: Consistently repeat the core idea of blending East and West, tradition and modernity. This is a key differentiator and helps solidify the brand's unique identity in the minds of consumers.
• •Create a Pensive Call to Action: Instead of generic calls to action like "Shop Now," use phrases that align with the brand's tone. Examples include: "Discover the Story," "Explore the Collection," "Bring Heritage Home," or "Invite Art into Your Life."

Social Perception

A High-End, Luxury Brand; Authentic and Culturally Rich; Niche and Artistic; Designer-Led

Copy Examples

• •Where stories are kept. The Faras Accessory Box is more than a home for your treasures; it is a tribute to the elegance of the Arabian Horse and the ancient art of marquetry. Handcrafted from leather and walnut wood, each detail is a whisper of heritage, designed for the modern home. Bring the tradition home. #AYATheArtOfLiving #CulturalHeritage #LuxuryCraft
• •The Story of Two Souls, Woven into One. The 'Voice of AYA' collection is the heart of our identity, a narrative told through color, pattern, and material. Inspired by the resilience of Palestinian embroidery and the expressive art of 'al qatt' by Saudi women, each piece is a celebration of female expression. This is not just furniture; it is a story of two ancient nations, crafted into a timeless design for the global citizen. Discover the voice within.
• •Timeless Design, A Story in Every Detail
• •Redefining Luxury: Artistry Meets Heritage. At AYA The Art of Living, we believe true luxury lies in the fusion of tradition and modernity. Our collections are born from a passion for fine craftsmanship and a deep respect for cultural stories. Explore thought-provoking designs that transform your space and connect you to a world of art. Discover our story.
• •AYA The Art of Living: Where Heritage Has a Home.