Brand Tone

Aspirational, sophisticated, and fashion-forward. The brand communicates with a confident, elegant, and modern voice, using polished and evocative language to frame clothing as a means of self-expression and confident authenticity.

Brand Values

• •Quality and Craftsmanship
• •Sustainability
• •Modern Elegance
• •Authenticity and Self-Expression
• •Cultural Fusion

Best Practices

• •Lead with "Effortless Elegance": Ensure all copy, from social media captions to product details, reflects the core concept of sophisticated, modern style that feels easy and confident. Use evocative and aspirational language consistently.
• •Weave in the Sustainability Story: Don't just mention sustainability as a feature; integrate it into the brand narrative. Connect the use of organic cotton and upcycled materials to the values of quality, consciousness, and uniqueness.
• •Highlight the London-Türkiye Connection: Leverage the brand's unique cultural identity. Use phrases like "London-inspired," "Crafted in Turkey," and "A fusion of cultures" to build a distinct and memorable brand story.
• •Speak to "Authenticity": Frame the clothing as a tool for self-expression. Use empowering language that encourages the customer to be confident and unique, reinforcing the idea that wearing Aya Studio is a personal statement.
• •Maintain a Polished & Premium Voice: Avoid overly casual slang or inconsistent tones. The voice should always align with the high-end, fashion-forward perception of the brand. This applies across all channels, ensuring that the aspirational quality is never diluted.

Social Perception

Positively perceived as a high-end, stylish, and desirable label with well-received aesthetic and designs on social media and retail partner sites. However, customer service and operational reliability present significant challenges, with issues like delayed shipments, difficult returns, and poor communication negatively impacting trust and reliability.

Copy Examples

• •Where London's edge meets Istanbul's soul. Introducing Urban Alchemy, a collection born from the city's pulse. Each piece is crafted from upcycled denim, telling a story of renewal and style. Discover designs that redefine your authenticity. #AyaStudio #UrbanAlchemy #SustainableDenim
• •Dare to be different. The Rogue Denim is crafted for those who command attention. Made in Turkey from 100% organic cotton with a unique transparent coating, these jeans offer a contemporary twist on a timeless silhouette. Stand out from the crowd and express your authentic style with effortless elegance.
• •From morning coffee to city lights 🏙️✨ Styling our Axis Vest 3 ways. Which look is your vibe? #AyaStudioLondon #DenimStyle #GetReadyWithMe #FashionForward #OOTD
• •Style that doesn't cost the earth. At Aya Studio, we transform discarded materials into one-of-a-kind denim pieces. Our commitment to upcycling means you can wear your values without compromising on modern elegance. Shop our sustainable collection.
• •Subject: More Than Just Denim | The Aya Studio Story. Inspired by the vibrant energy of London and brought to life with Turkish craftsmanship, Aya Studio is more than a brand—it's a lifestyle. We believe in the power of authentic self-expression and the beauty of sustainable, timeless design. Each piece in our collection is a testament to this vision, created to offer you effortless elegance from day to night. Explore the story behind your style.