Brand Tone

The brand's tone is overwhelmingly friendly and personal. The voice is that of a young, passionate artist sharing her work with the world. There's an undercurrent of humble confidence and enthusiasm. The communication style is direct and transparent, avoiding corporate jargon in favor of genuine, personal interaction.

Brand Values

• •Creativity & Self-Expression
• •Community & Connection
• •Small Business Independence

Best Practices

• •Always Use "I" and "My": Maintain the personal connection by writing from Aya's first-person perspective. Phrases like "My new print" or "I was so excited to..." reinforce that customers are buying from a real person.
• •Keep it Simple and Heartfelt: Avoid overly polished or corporate language. Use smiley faces and exclamation points where it feels natural. The tone should feel like a friendly conversation, not a sales pitch.
• •Tell the Story Behind the Art: Briefly share the inspiration or a small detail about the creative process for a new piece. This adds value and deepens the customer's connection to the product.
• •Show, Don't Just Sell: Instead of saying "High-Quality Print," describe the feeling: "A vibrant print to brighten up your favorite corner." Focus on the joy and aesthetic the art brings to a customer's life.
• •Encourage Interaction: Continue to invite comments, suggestions, and requests in your posts and descriptions. This reinforces the community value and makes the audience feel seen and appreciated.

Social Perception

The public perception of Aya Drawz is positive, viewing her as a talented young artist with a charming and appealing art style. The brand is perceived as a personal endeavor rather than a large, faceless company. Customers and followers likely feel a personal connection to Aya, seeing her as the individual creator behind the art they purchase and enjoy. This perception is strengthened by her age and location, which she shares openly, making the brand feel more authentic and relatable.

Copy Examples

• •✨ New in the shop! ✨ I had so much fun getting lost in this ballerina piece, and now she’s ready to dance her way to you! Available as a 14.8 x 21cm print. Hope you love her as much as I do! Link in bio to bring her home. #artprint #ballerina #illustration #smallbusiness
• •Carry a little piece of art with you wherever you go! This sturdy tote bag features one of my favorite whimsical designs, printed bright and bold. Perfect for your farmers' market haul, library books, or just your everyday essentials. Made with love, from my sketchbook to your shoulder.
• •Come hang out and watch my latest character come to life! This was such a relaxing piece to create. Let me know in the comments what you think, or what you'd like to see me draw next! All the brushes I used are listed below. Thanks for watching! :)
• •A little hello (and some new art!) from my studio.
• •Find art that makes you smile. ✨ Shop original prints, stickers, and more by Australian artist Aya Drawz. Support a small business and bring home some joy.