Brand Tone

Health-Conscious & Caring, Informative & Reassuring, Benefit-Oriented & Positive, Direct & Sales-Driven (on product pages)

Brand Values

• •Health & Purity
• •Efficacy & Advanced Technology
• •Customer Satisfaction
• •Environmental Responsibility (Subtle)
• •Value/Affordability

Best Practices

• •Prioritize Clarity and Benefits: Always explain how the product works in simple terms and immediately connect features to tangible customer benefits (e.g., removes chlorine leads to softer skin and better-tasting water).
• •Incorporate Customer Language: Pay attention to the words and phrases used in positive customer reviews and testimonials.
• •Maintain Consistency Across All Channels: Whether it's the website, an email, a (future) social media post, or ad copy, the underlying tone and core message of health, purity, and efficacy should remain consistent.
• •Check for clarity, authenticity, and consistency.
• •Use a health-conscious, informative, benefit-oriented, and positive tone in copywriting

Social Perception

Effective, providing noticeable improvements in water quality, taste, and personal well-being (skin, hair). Perceived as a solution to issues like dry skin and the unpleasant taste/smell of tap water.

Copy Examples

• •Enjoy water that’s not only safe but tastes refreshingly pure.
• •Discover why thousands are switching to AviaPure for a healthier shower and purer drinking water.
• •Better for you, better for the planet.
• •Restore Balance with Chemical-Free Water.
• •AviaPure™ truly delivers what it promises!