Brand Tone

Sophisticated, stylish, reassuring, and benefit-oriented with a touch of approachable expertise.

Brand Values

• •Aesthetic Design
• •Effectiveness & Results
• •Self-Care & Wellbeing
• •Masculine Appeal
• •Innovation

Best Practices

• •Emphasize the sleek and modern design in all communications.
• •Focus on the tangible benefits of using the device, such as improved skin moisture and firmness.
• •Maintain a tone of approachable expertise, educating customers without overwhelming them with technical jargon.
• •Highlight how the device fits into a man's self-care routine, emphasizing relaxation and improvement.
• •Use visuals that reinforce the masculine appeal of the product, differentiating it from traditional beauty tools.

Social Perception

Perceived as an innovative and effective skincare solution for design-conscious men who appreciate self-care and tangible results. It is seen as a credible and stylish alternative to traditional beauty devices.

Copy Examples

• •Experience the future of men's skincare with our sleek, innovative facial toning device. Designed for the modern man who values self-care.
• •Unlock firmer, more hydrated skin with just a few minutes a day. Our device combines cutting-edge technology with ease of use for visible results.
• •Upgrade your grooming routine with a device that looks as good as it performs. Achieve a refreshed and rejuvenated appearance effortlessly.
• •Invest in your skin and enjoy a moment of relaxation. Our facial toning device is your secret weapon for a youthful and confident look.
• •As featured on ハピスタTV and ハダミス様, our device is the ultimate tool for men's skincare, delivering proven results and a stylish aesthetic.