Brand Tone

Empathetic & Supportive, Scientific & Authoritative, Hopeful & Positive, Helpful & Informative, Professional & Trustworthy

Brand Values

• •Science-Driven Innovation
• •Customer Well-being & Relief
• •Quality & Efficacy
• •Education & Empowerment
• •Trust & Transparency

Best Practices

• •Lead with Empathy: Always acknowledge the challenges faced by individuals with migraines and light sensitivity.
• •Highlight the Science (Accessibly): Reference the clinical proof and scientific development of Avulux® lenses, but explain it in a way that is easy for the average consumer to understand.
• •Focus on Benefits and Solutions: Shift the narrative from the problem (migraines, light sensitivity) to the solution and the positive outcomes.
• •Maintain a Hopeful and Positive Outlook: While acknowledging the pain, ensure the overall message is one of hope and improvement.
• •Be Informative and Trustworthy: Provide clear, factual information about the product, its benefits, and the technology.

Social Perception

Life-Changing Solution, Effective for Light Sensitivity, Worth the Investment, Trusted Brand, Good Customer Service, Stylish Options

Copy Examples

• •Headline: Reclaim Your Days from Light Sensitivity. Body: Tired of migraines dimming your world? Axon Optics, powered by clinically proven Avulux® lens technology, filters the precise light that triggers pain, so you can live brighter. Discover the science of relief.
• •Headline: See the Difference Science-Backed Migraine Glasses Make. Body: Don't let light dictate your life. Our Avulux® lenses are engineered by neuro-ophthalmologists to block harmful light and soothe your eyes. Experience fewer migraines and more clear days ahead.
• •Headline: Finally, Migraine Eyewear That Understands. Body: We get it. Migraines are more than just headaches. Axon Optics offers a scientifically proven way to manage light sensitivity, a key trigger for many. Find your frames, find your freedom.
• •Headline: From Fluorescent Foe to Comfortable Clarity. Body: Office lights, screens, and bright days don’t have to mean pain. Axon Optics glasses with Avulux® technology selectively filter harsh light, bringing comfort and relief to your light-sensitive eyes. Work and live comfortably again.
• •Headline: Invest in Your Well-being. Experience Life with Fewer Migraines. Body: Living with light sensitivity is a daily battle. Axon Optics offers a trusted, clinically backed solution to reduce migraine impact. With our 60-day satisfaction guarantee, discover how much brighter your world can be.