Brand Tone

Professional, helpful, and quality-oriented, with a more visually aspirational and trendy layer on social media.

Brand Values

• •Quality
• •Customer Care/Service
• •Variety & Choice
• •Value/Fair Pricing
• •Reliability & Trustworthiness
• •Modernity & Style

Best Practices

• •Prioritize "Quality" and "Customer Care": Ensure these core values are consistently reflected in the language used. Use terms like "premium," "high-quality," "durable," alongside "expert advice," "we're here to help," and "customer satisfaction."
• •Maintain a Professional yet Approachable Voice: While showcasing expertise, keep the language clear, concise, and welcoming. Avoid overly technical jargon unless addressing a trade audience directly. The website copy "We are here to help!" is a good example of this.
• •Be Informative and Helpful: Provide valuable information that aids the customer's decision-making process, similar to the blog content. This builds trust and positions the brand as an authority.
• •Use Aspirational Language for Visual Platforms: On Instagram and TikTok, pair high-quality visuals with captions that evoke a sense of style, modernity, and the desired lifestyle (e.g., "Create a modern look," "add a fresher and calmer feel to your home").
• •Ensure Consistency Across All Channels: While the visual emphasis may differ (e.g., website vs. TikTok), the underlying message of quality, service, and providing stylish solutions should remain consistent. Review copy across platforms to ensure it aligns with the defined brand voice.

Social Perception

Customers generally perceive AX National as a supplier of high-quality doors, backed by good customer service and helpful staff. The eBay feedback suggests a perception of reliability in terms of product description accuracy and delivery. The blog content positions them as knowledgeable in their field, offering advice on home improvement. Social media efforts aim to associate the brand with stylish and modern home aesthetics.

Copy Examples

• •Headline: Transform Your Entrance: Discover Our Premium Collection of Oak Front Doors. Body: Make a statement that lasts. At AX National, we combine timeless craftsmanship with modern designs to bring you external doors that are as durable as they are beautiful. Explore a wide range of high-quality oak doors, built for security and style. Our team is here to help you find the perfect fit for your home.
• •Headline: Elevate Your Interior: Sophisticated Internal Doors, Expertly Curated. Body: The right internal door doesn't just divide a space; it defines it. From sleek, contemporary grey doors to classic, warm walnut finishes, find your perfect match at AX National. We pride ourselves on exceptional quality and customer service, ensuring you get the best, delivered on time. Need advice? We're here to help!
• •Headline: Quality Doors, Delivered. Your Vision, Our Expertise. Body: Renovating or building? AX National offers a comprehensive selection of internal and external doors, skirting, and architrave to bring your vision to life. We focus on high-quality materials and a seamless customer experience, from selection to delivery. Browse our collections online or contact our friendly team for guidance.
• •Social Media Post (Image: Stylish room with a featured AX National door): Caption: Create a space you love, right down to the details. Our [Door Name/Style, e.g., "Montreal Dark Grey Ash"] doors offer the perfect blend of modern aesthetics and lasting quality. Swipe to see more inspiration! #AXNational #DoorsOnline #HomeInspo #InteriorDesign #QualityDoors
• •Email Subject: Unlock Style & Quality: New Arrivals at AX National Doors Body: Dear [Customer Name], Refresh your home with our latest collection of premium doors. At AX National - Doors Online, we're committed to providing high-quality, stylish solutions for every home, backed by expert advice and reliable service. Explore what's new and find the perfect doors to enhance your space. [Click here to browse] Our team is always ready to assist with any inquiries!