Brand Tone

The brand's tone is energetic, celebratory, and inclusive. Their online communication is vibrant and uses language that resonates with the LGBTQIA+ community. They often employ a playful and informal tone to promote their events, aiming to create a sense of excitement and anticipation. The overall voice is one of a confident and established leader in the local nightlife scene.

Brand Values

• •Inclusivity and Community
• •Entertainment and Self-Expression
• •Celebration and Fun
• •Resilience and Longevity

Best Practices

• •Embrace the Vernacular: Use language and slang that is authentic to the LGBTQIA+ community, but do so respectfully and appropriately.
• •Stay Positive and Celebratory: The copy should always be upbeat, focusing on the fun, energy, and celebratory nature of the events.
• •Highlight Inclusivity: Consistently reiterate that Axis is a welcoming space for everyone, reinforcing the brand's commitment to the community.
• •Engage with the Community: Use social media to interact with followers, respond to comments, and share user-generated content to foster a sense of belonging.
• •Be Visually Consistent: Ensure that all visual content, from event flyers to social media posts, reflects the vibrant, energetic, and high-quality production values of the brand.

Social Perception

Axis Nightclub is widely perceived as a major hub for LGBTQIA+ nightlife in Columbus. It is recognized for its large scale, energetic dance floor, and as the go-to venue for premier drag performances. The club attracts a diverse and often younger crowd. However, the perception is not without its complexities. The recent change in ownership has led to some questioning of the club's commitment to its core values, although management has actively tried to mitigate these concerns. Additionally, like many nightlife venues, it faces criticism regarding drink prices and occasional safety issues, as voiced in online forums and reviews. Despite these challenges, it remains a popular and significant institution within the Columbus LGBTQIA+ community.

Copy Examples

• •Headline: Unleash Your Inner Diva. Body: The category is... YOU! Strut down to Axis this Saturday for a night of sickening looks, legendary performances, and beats that will have you death-dropping all night long.
• •Headline: Your Mid-Week Just Got Fiercer. Body: Who said you have to wait for the weekend? Join us for our "Werk It Wednesday" drag extravaganza and get your dose of fabulous to power through the week.
• •Headline: The Legends Are Here. Body: We re bringing you the queens that have snatched trophies and hearts worldwide. Get your tickets now for a night of iconic performances you won t want to miss.
• •Headline: Find Your Rhythm. Find Your Tribe. Body: At Axis, it's more than just a party; it's a community. Come as you are and celebrate with us.
• •Headline: The Stage is Set. The Queens are Ready. Body: Witness the glitz, the glamour, and the nerve. Our Saturday night drag show is the ultimate celebration of talent and charisma.