Brand Tone

Artistic & Evocative, Sophisticated & Elegant, Confident & Empowering, Exclusive & Meticulous

Brand Values

• •Artistry & Creativity
• •Craftsmanship & Quality
• •Exclusivity & Individuality
• •Passion & Inspiration
• •Timeless Elegance

Best Practices

• •Develop a Brand Voice & Tone Guide
• •Prioritize Storytelling
• •Emphasize Exclusivity and Craftsmanship
• •Maintain an Elegant and Sophisticated Lexicon
• •Ensure Visual and Textual Harmony

Social Perception

Niche Luxury Brand, Artistically Driven, Appreciation for Detail, Limited Mainstream Visibility (currently)

Copy Examples

• •Drape yourself in a dream. The 'Seraphina' gown, born from a vision of ethereal light, is meticulously handcrafted from cascading silk charmeuse. Each fold and seam is a testament to artisanal skill, designed not just to adorn, but to empower the unique spirit within. This is more than a dress; it's an experience in wearable art.
• •Where artistry meets journey. Introducing the 'Nomad' clutch – each stitch a story, each curve a landscape. Handcrafted from the finest Italian leather, it’s designed for the woman who carries her world with elegance and a touch of daring. #AxiniaCollection #ArtisanCrafted #LuxuryLeather #UniqueDesign
• •Axinia Collection: Unveiling the extraordinary in every thread. Discover fashion as an art form.
• •An Invitation: Explore Ksenia Dolgova's Latest Expressions in Wearable Art
• •At Axinia, we don't follow trends; we sculpt them. Each piece is a dialogue between timeless craftsmanship and modern vision, born from the singular passion of our founder, Ksenia Dolgova. We believe in the power of clothing to tell your unique story with sophistication and soul.