Tono de Marca

Inspirational, Supportive, and Innovative

Valores de Marca

• •Progression
• •Collaboration
• •Community
• •Sustainability
• •Giving Back

Mejores Prácticas

• •Always Lead with the "Why": Start with the problem you solve. Axiis was born from the founder's frustration with online workouts. This origin story is relatable and should be a cornerstone of the messaging.
• •Balance Innovation with Inspiration: Use technical terms like "hygienic closed-cell construction" and "high-density PVC foam" to build credibility, but always tie them back to the inspirational goal of a better, more joyful, and confident fitness journey.
• •Champion the Community: Actively use words like "Community," "Collaboration," and "Together." Encourage user-generated content and feature customer stories to reinforce the message that the brand is built with and for its users.
• •Integrate the "Giving Back" Mission: Mention the partnership with "The Push Up Challenge" often, especially in campaigns and on product pages. It S a powerful differentiator that builds an emotional connection and justifies a premium price point.
• •Maintain a Supportive and Positive Tone: Whether writing an ad, a caption, or a customer service email, the voice should always be encouraging. Celebrate progress, no matter how small, and position the brand as a partner in the customer S health and wellbeing journey.

Percepción Social

The public perceives Axiis-Australia as a high-quality, trustworthy, and innovative brand. Customers feel the products genuinely solve a common problem in at-home fitness. The connection to a mental health charity adds a layer of social consciousness that resonates positively with consumers. They are seen as a premium, Australian-designed brand that is effective and reliable.

Ejemplos de Copy

• •Tired of craning your neck to see your workout instructor? The AXIIS DOCK holds your screen at the perfect angle, every time. No more interruptions, just seamless, focused workouts. Upgrade your home gym today.
• •Join a movement that S bigger than fitness. With every AXIIS MAT you purchase, you Re supporting mental health in Australia through our partnership with The Push Up Challenge. Feel good while you work out, in every sense of the word.
• •Experience true freedom of movement. The AXIIS MAT offers a 50% larger, circular workout zone, designed for dynamic, 360-degree exercises without stepping off the mat. Its non-slip surface and 7mm high-density cushion support every pose and rep with stability and comfort.
• •Your fitness goals are calling. It S time to create a space that inspires you to answer. The AXIIS MAT and DOCK combo transforms any room into a studio-quality experience. Don Ct just work out—thrive.
• •Level up your at-home Pilates routine! 🔥 Our expanding mat gives you ALL the space to move, and the dock keeps your virtual class front and center. What workout should we try next? 👇 #axiisfit #homeworkout #pilates #gymtok #fitnessmotivation