Brand Tone

Youthful, Expressive, and Passionate

Brand Values

• •Self-Expression & Individuality
• •Creativity & Artistry
• •Quality
• •Innovation
• •Community (Implied by anime/streetwear focus)
• •Sustainability & Ethical Practices
• •Empowerment

Best Practices

• •Define Your Primary Persona & Voice Clearly: Decide definitively if the brand is primarily "anime streetwear" or "fashion for the modern woman with cut-outs"—or if there's a clear way to segment and message these if both are active. This will dictate the core tone. Currently, the anime streetwear voice is most prominent in visuals and recent activity.
• •Develop a Style Guide: Create a document outlining your brand's specific tone words (e.g., playful, edgy, nostalgic, bold, sophisticated), approved slang or cultural references (especially for anime/gaming), and things to avoid (e.g., overly formal language, outdated slang).
• •Consistency Across All Channels: Ensure the chosen tone is used consistently across the website (product descriptions, 'About Us' – *this needs updating if anime streetwear is the focus*), all social media platforms, email marketing, and customer service interactions. The current discrepancy between the "About Us" page and Instagram is a key area to address.
• •Train Your Team: Anyone creating content or interacting with customers should understand and be able to replicate the brand's voice. This includes copywriters, social media managers, and customer support.
• •Listen and Adapt (Slightly): While consistency is key, pay attention to how your target audience communicates and the evolving language within your niche (e.g., new anime slang, trending streetwear terms). Make subtle adaptations to stay relevant without losing your core identity. Regularly review customer comments and forum discussions for insights into their language and perception.

Social Perception

Niche Appeal, Trendy & Fashion-Forward, Creative & Unique, Community Connection, Ambiguity (Potential for Confusion), fresh, cool, and versatile

Copy Examples

• •For a new T-shirt drop (Instagram/Website): LEVEL UP YOUR LOOK 🔥 Fresh drop alert! 🚨 The [Product Name] tee just landed, channeling pure [Anime/Concept] energy. Limited stock – cop yours before it's game over. #Axel113 #AnimeStreetwear #NewDrop #OtakuFashion #StreetStyle
• •Highlighting a collection theme (Instagram Story/Blog): Lost in the nostalgia of 'Saudade'? 🌌 Our latest collection captures that bittersweet longing with designs that speak to your soul. Wear your feelings. Explore Saudade. Link in bio. #Axel113Saudade #AnimeCore #StreetwearCulture #EmotionalThreads #WearYourStory
• •User-generated content call-to-action (Instagram): YOUR STYLE, YOUR STORY 🤘 We're blown away by how you rock your Axel 113 gear! Tag us @113axel & #Axel113Fam for a chance to be featured. Show us your ultimate anime-inspired fit! ✨ #CommunityLove #AnimeFashion #StreetwearStyle #Otaku #ExpressYourself
• •Focusing on a specific design element (Product Page/Facebook Ad): It's all in the details. 💫 The [Specific Design Element, e.g., 'Eternal Sunshine kanji'] on our [Product Name] tee isn't just a design, it's a vibe. Crafted for comfort, designed to make a statement. Own your universe. Shop now. #Axel113Detail #AnimeInspired #StreetwearEssentials #GraphicTee #JapaneseStyle
• •General brand essence (Website Banner/Social Media Bio Update): Axel 113: Wear Your World. 🎌 Expressive anime streetwear for the bold. High-quality threads, iconic designs. Join the 漫画 wave. #Axel113 #MangaFashion #AnimeStreetwear #Street Япония #Individuality