Brand Tone

Aspirational, Sophisticated & Elegant, Helpful & Informative, Customer-centric, Modern & Contemporary

Brand Values

• •Quality & Craftsmanship
• •Style & Elegance
• •Customer Empowerment & Individuality
• •Inspiration
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., sophisticated, aspirational, helpful), including preferred vocabulary, "do's and don'ts," and examples. Share this with anyone creating content.
• •Understand Your Audience: Tailor the tone to resonate with your target customers who are likely interested in elegant, contemporary home décor and value quality and style.
• •Consistency Across All Channels: Ensure the tone is consistent across the website, social media posts, email marketing, product descriptions, and any customer service interactions. This builds brand recognition and trust.
• •Focus on Benefits and Aspiration: Highlight how products can transform a customer's space and life, appealing to their desires for a beautiful and personalized home, rather than just listing features.
• •Review and Refine: Regularly review your copy to ensure it aligns with the established brand tone and values. Solicit feedback and be open to making adjustments as the brand evolves.

Social Perception

The brand likely aims to be perceived as a trusted, high-quality provider of stylish and elegant home furnishings that help individuals create beautiful and personalized living spaces. Due to the limited online footprint beyond its own website and new Facebook page, the social perception of `urbanglow.ca` is still being formed.

Copy Examples

• •Facebook Post (New Collection): "Introducing The Lumina Collection ✨ Illuminate your world with pieces designed not just to light up a room, but to transform it. Discover curated elegance that speaks to your unique style. Explore now and let your space truly shine. #UrbanGlow #HomeInspo #ElegantLiving #NewCollection #LightingDesign"
• •Instagram Caption (Lifestyle Shot): "Create your sanctuary. 🌿 Our latest décor arrivals are here to help you craft a home that's a true reflection of you – stylish, serene, and utterly captivating. Which piece inspires your next room refresh? #UrbanGlowDecor #InteriorStyling #HomeSanctuary #PersonalizedSpaces #ContemporaryHome"
• •Product Description Snippet (for a floor lamp): "More than just a lamp, the Aurora Floor Lamp is a statement in modern sophistication. Its slender silhouette and warm, diffused light create an ambiance of understated luxury, perfect for elevating your reading nook or adding a touch of elegance to any corner. Crafted for discerning tastes. #UrbanGlowLighting #ModernElegance #FloorLampLove #HomeAccents #QualityCraftsmanship"
• •Email Subject Line (for a sale): "Curated for You: Unlock Exclusive Savings on Timeless Home Décor"
• •Blog Post Introduction Snippet: "Welcome back to the UrbanGlow style files! This week, we're diving into the art of creating inviting entryways. First impressions matter, and your home's entrance is the perfect place to set a tone of warmth and sophisticated charm. Let us guide you through simple yet impactful ways to make your guests feel instantly captivated..."