Brand Tone

Authentic, transparent, and easy to understand.

Brand Values

• •Authenticity
• •Transparency
• •Reliability
• •Accessibility
• •Purity

Best Practices

• •Maintain a consistent brand voice across all channels to build recognition and reliability.
• •Tailor language to resonate authentically with the target audience.
• •Explain benefits and processes in an easy-to-understand manner to reinforce trust and transparency.
• •Ensure the brand voice feels consistently 'Puraleza' in all communications.
• •Reinforce brand identity in all content creation efforts.

Social Perception

A trustworthy and reliable brand that offers pure and authentic products, with a focus on transparency and accessibility.

Copy Examples

• •Discover the purity of nature with Puraleza.
• •Experience the Puraleza difference – transparency from start to finish.
• •Trust in Puraleza: authentic products for a healthier you.
• •Puraleza: Making natural goodness accessible to everyone.
• •With Puraleza, you get pure quality and unwavering honesty.