Brand Tone

Informative & Educational, Professional & Expert-Driven, Motivational & Supportive, Direct & Results-Oriented

Brand Values

• •Health & Wellbeing
• •Quality & Efficacy
• •Expertise & Professionalism
• •Customer Support & Satisfaction
• •Achieving Goals

Best Practices

• •Maintain an Expert Yet Accessible Voice: Always ground information in expertise (e.g., "our pharmacists recommend," "studies show") but explain benefits in a way that's easy for the average fitness enthusiast to understand. Avoid overly technical jargon without explanation.
• •Prioritize Value and Education: Ensure that a significant portion of content (blog posts, social media, email newsletters) offers genuine value, tips, and educational insights beyond direct product promotion. This reinforces the "created by professionals" value.
• •Be Consistently Motivational and Positive: Use language that empowers and encourages users on their health and fitness journey. Focus on solutions, benefits, and achieving potential.
• •Showcase Authenticity and Transparency: Continue to highlight the real people behind the brand and be transparent about product ingredients and sourcing where possible. Share real customer testimonials (with permission).
• •Ensure Visual and Linguistic Consistency: Use a consistent visual style (colors, fonts, imagery) across all platforms. Ensure the French (primary) and any English communications maintain the same level of professionalism, expertise, and motivational tone. If expanding to English, ensure high-quality translation that captures the nuances of the brand voice.

Social Perception

Positive for Product Users, Trustworthy (Emerging), Niche Focus, Associated with Coaching

Copy Examples

• •Headline (Magnesium Supplement): Tired of fatigue? Unlock your energy and conquer stress with AW Trainer's high-absorption Magnesium. Feel the difference quality makes.
• •Social Media Post (General Fitness): Your goals are our mission. At AW Trainer, we're more than just supplements; we're your partners in health and performance. Created by pros, for your passion. #AWTrainer #FitnessJourney #HealthGoals
• •Product Description Snippet (Melatonin Spray): Drift into restful sleep, naturally. Our Melatonin & Melissa spray is expertly formulated to help you fall asleep faster and wake up refreshed. Vegan, sugar-free, and made with care. Your nights are about to get a whole lot better.
• •Email Subject Line (Promotional): Fuel Your Ambition 🔥 Exclusive Deals on AW Trainer Essentials!
• •Website Banner (Brand Promise): Elevate Your Training. Enhance Your Wellbeing. Expertly crafted supplements and accessories by AW Trainer – achieve your peak.